• Houston
  • Houston Influencer Marketing

Houston + Influencer Marketing

A next-generation influencer agency

From Clear Lake to Willowbrook, we scale Houston influencer marketing

In a city of sun, heat, and the fires of invention — a region that remains a leader in aeronautics and technology — ideas and concepts reach a boiling point at record speed. We’re able to accelerate the already quick word-of-mouth buzz and social sharing about your viral-velocity brand, product, or service by utilizing the charisma of influencers who will “show not tell” through an engaging and personal viewer experience.

TOP’s team of influencer marketing managers, market researchers, and creatives are all hard at work guaranteeing the success of your upcoming influencer campaign — in Houston, in the Deep South, and beyond. From local influencer marketing services for one-off projects to an entire influencer plan at a national or global scale, our team knows exactly how to vet, discover, collaborate with, and track influencers at scale. We’ve got the initiative of a Houston startup along with the calculative resources of a global agency that has conducted thousands of influencer campaigns in over 30 countries.

  • Product review influencers
  • Social media influencers
  • Celebrity influencers
  • Subject matter experts

Here at TOP, we know that just like with social media, your influencer program should use both organic and paid strategies. Our relationships with our influencers are continuous — built on a foundation of trust and mutual benefit. We track our Houston influencers — from Montrose to West University — with a proprietary CRM, cultivating relationships with regular monthly check-ins, public comments to post, and “surprise and delight” benefits.

We have a large net of influencers located in the Greater Houston Metropolitan Area, but also all across the world. Having a large network means we’re able to focus on finding the right fit for your brand. We deliver ROI by segmenting influencer focus by need-state, targeting message content and format, and optimizing links and traffic for SEO.

What makes us different?

We've established our very own Houston influencer network

Within our proprietary network, we have a network of Houston-based influencers whose expertise spans every possible vertical — from motherhood and lifestyle to finance and consumer electronics. We can also vet hundreds of influencers more for your individual campaign.

We find our hidden stars

Houston really is “Space City,” with networks, influential actors, and interrelations spinning like a broad galaxy. We find the hidden stars who are underutilized but have great followings, reach, and audience engagement. By grouping these influencers together, we're able to field an amazing influencer team without having to pay an exorbitant price.

We cultivate relationships with our Houston and global influencers

When done the right way, influencer marketing is more than a form of transactional advertising; it involves building and maintaining relationships. At TOP, we consistently develop relationships with influencers across Houston and in surrounding counties, transforming them into authentic and sincere brand advocates.

We use quantitative scoring

By tracking and evaluating influencers on key metrics such as visual appeal, topic authority, audience size, audience engagement, and reach, we're able to measure the results of campaigns more precisely in Houston, across the U.S., and all over the world for maximized and clearly demonstrated ROI.

Our influencer engine was built in Houston

We love our Houston influencer marketing clients

Known for being a global city and a hub for commerce, technology, ethnic diversity, and great food, Houston is the perfect place for TOP’s influencer marketing work. Whether you begin in the Museum District and cruise past City Hall and Hermann Park — or if you start downtown, walk Discovery Green and have chicken and waffles at a popup joint — you’ll feel the cultural and commercial pulse of the campaigns we love to create that merge with the local, regional, and national conversation.

TOP takes you through a series of discovery activities — either done in-person in Houston or remotely in locations all around the world — in order to help you better understand exactly which influencers are perfect for you and exactly how you can create campaigns that will generate high-volume ROI.

FAQ

Why hire a Houston influencer marketing agency?

As a Houston-branded influencer marketing agency, we’re able to help you build buzz, social engagement, and grassroots support across various fields such as consumer electronics, family, travel, food, medicine, and more. The moment we take you on as a client, we begin our brand messaging work. By creating a matrix that includes each element of your unique selling proposition, we’re able to map these key branding messages into specific aspects of our influencer strategy. If you want an influencer marketing agency that understands the entirety of the marketing-to-sales funnel, make us your TOP choice.

Influencer Campaigns for Houston Companies

We utilize data in various ways up and down the influencer marketing channel. We start with our proprietary system in order to evaluate the value of each influencer based upon key metrics like size, fit, and audience engagement. Next, we create content for various influencer programs using in-house surveys and focused market research that fit your Houston audience or the global audience you’re looking to grow. This gives influencers interesting data that they can feature in their posts. Lastly, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more.

An Influencer Marketing Agency That Lives in Houston

We know the Houston influencer scene better than anyone else because we live, work, and play there. As a houston influencer agency, we not only know the right influencers to provide that boost to your brand, we know the competition, and the local media market to make the most out of your influencer campaign.

Why hire a Houston influencer marketing agency?

As a Houston-branded influencer marketing agency, we’re able to help you build buzz, social engagement, and grassroots support across various fields such as consumer electronics, family, travel, food, medicine, and more. The moment we take you on as a client, we begin our brand messaging work. By creating a matrix that includes each element of your unique selling proposition, we’re able to map these key branding messages into specific aspects of our influencer strategy. If you want an influencer marketing agency that understands the entirety of the marketing-to-sales funnel, make us your TOP choice.

Influencer Campaigns for Houston Companies

We utilize data in various ways up and down the influencer marketing channel. We start with our proprietary system in order to evaluate the value of each influencer based upon key metrics like size, fit, and audience engagement. Next, we create content for various influencer programs using in-house surveys and focused market research that fit your Houston audience or the global audience you’re looking to grow. This gives influencers interesting data that they can feature in their posts. Lastly, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more.

An Influencer Marketing Agency That Lives in Houston

We know the Houston influencer scene better than anyone else because we live, work, and play there. As a houston influencer agency, we not only know the right influencers to provide that boost to your brand, we know the competition, and the local media market to make the most out of your influencer campaign.

Houston services

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.