In a city of sun, heat, and the fires of invention — a region that remains a leader in aeronautics and technology — ideas and concepts reach a boiling point at record speed. We’re able to accelerate the already quick word-of-mouth buzz and social sharing about your viral-velocity brand, product, or service by utilizing the charisma of influencers who will “show not tell” through an engaging and personal viewer experience.
TOP’s team of influencer marketing managers, market researchers, and creatives are all hard at work guaranteeing the success of your upcoming influencer campaign — in Houston, in the Deep South, and beyond. From local influencer marketing services for one-off projects to an entire influencer plan at a national or global scale, our team knows exactly how to vet, discover, collaborate with, and track influencers at scale. We’ve got the initiative of a Houston startup along with the calculative resources of a global agency that has conducted thousands of influencer campaigns in over 30 countries.
- Product review influencers
- Social media influencers
- Celebrity influencers
- Subject matter experts
Here at TOP, we know that just like with social media, your influencer program should use both organic and paid strategies. Our relationships with our influencers are continuous — built on a foundation of trust and mutual benefit. We track our Houston influencers — from Montrose to West University — with a proprietary CRM, cultivating relationships with regular monthly check-ins, public comments to post, and “surprise and delight” benefits.
We have a large net of influencers located in the Greater Houston Metropolitan Area, but also all across the world. Having a large network means we’re able to focus on finding the right fit for your brand. We deliver ROI by segmenting influencer focus by need-state, targeting message content and format, and optimizing links and traffic for SEO.