As a Houston-branded influencer marketing agency, we’re able to help you build buzz, social engagement, and grassroots support across various fields such as consumer electronics, family, travel, food, medicine, and more. The moment we take you on as a client, we begin our brand messaging work. By creating a matrix that includes each element of your unique selling proposition, we’re able to map these key branding messages into specific aspects of our influencer strategy. If you want an influencer marketing agency that understands the entirety of the marketing-to-sales funnel, make us your TOP choice.
Houston + Influencer Marketing
About Us
Full-service influencer marketing agency for Houston brands
TOP’s team of influencer marketing managers, market researchers, and creatives are all hard at work guaranteeing the success of your upcoming influencer campaign — in Houston, in the Deep South, and beyond. From local influencer marketing services for one-off projects to an entire influencer plan at a national or global scale, our team knows exactly how to vet, discover, collaborate with, and track influencers at scale.
We’ve got the initiative of a Houston startup along with the calculative resources of a global agency that has conducted thousands of influencer campaigns in over 30 countries.
TOP’s team of influencer marketing managers, market researchers, and creatives are all hard at work guaranteeing the success of your upcoming influencer campaign — in Houston, in the Deep South, and beyond. From local influencer marketing services for one-off projects to an entire influencer plan at a national or global scale, our team knows exactly how to vet, discover, collaborate with, and track influencers at scale.
We’ve got the initiative of a Houston startup along with the calculative resources of a global agency that has conducted thousands of influencer campaigns in over 30 countries.
Our Approach
Keeping the balance between paid and organic infuencer marketing
We know that just like with social media, your influencer program should use both organic and paid strategies. Our relationships are continuous and we track our Houston influencers with a proprietary CRM, cultivating relationships with regular monthly check-ins, public comments to post, and “surprise and delight” benefits. We have a large net of influencers located in the Greater Houston Metropolitan Area, but also all across the world, and we’re able to focus on finding the right fit for your brand to deliver ROI by segmenting influencer focus by need-state, targeting message content and format.
When done the right way, influencer marketing is more than a form of transactional advertising; it involves building and maintaining relationships. We work with influencers in an integrated setup to ensure that your money is best spent in recruiting influencers that become your brand ambassadors.
How We Work
Using data to power influencer marketingEven our must successful and viral influencer marketing campaigns have data at their core. We use systematic blueprints to leverage the power of metrics in calculating the most workable and potential-carrying options for your needs. We strive to win with a subjective approach towards quantified data, and the combination enables us to get ahead of the curve, faster, stronger and without exploiting budgets.
We use clear metrics to optimize our efforts for your brand and provide real-time reporting so that your campaigns can always remain proactive and adapt for the maximum results.
Even our must successful and viral influencer marketing campaigns have data at their core. We use systematic blueprints to leverage the power of metrics in calculating the most workable and potential-carrying options for your needs. We strive to win with a subjective approach towards quantified data, and the combination enables us to get ahead of the curve, faster, stronger and without exploiting budgets.
We use clear metrics to optimize our efforts for your brand and provide real-time reporting so that your campaigns can always remain proactive and adapt for the maximum results.
A next-generation influencer agency
From Pasadena to Conroe, we scale Houston influencer marketingIn a city of sun, heat, and the fires of invention — a region that remains a leader in aeronautics and technology — ideas and concepts reach a boiling point at record speed. We’re able to accelerate the already quick word-of-mouth buzz and social sharing about your viral-velocity brand, product, or service by utilizing the charisma of influencers who will “show not tell” through an engaging and personal viewer experience.
Our influencer marketing services include:
- Full-Service Influencer Marketing Campaigns
- Influencer Marketing Training
- Dedicated Houston Influencer Marketing Specialists
- Wide experience from Houston startups to local service providers
In a city of sun, heat, and the fires of invention — a region that remains a leader in aeronautics and technology — ideas and concepts reach a boiling point at record speed. We’re able to accelerate the already quick word-of-mouth buzz and social sharing about your viral-velocity brand, product, or service by utilizing the charisma of influencers who will “show not tell” through an engaging and personal viewer experience.
Our influencer marketing services include:
- Full-Service Influencer Marketing Campaigns
- Influencer Marketing Training
- Dedicated Houston Influencer Marketing Specialists
- Wide experience from Houston startups to local service providers
Our Values and Beliefs
We've established our network
Within our proprietary network, we have a network of Houston-based influencers whose expertise spans every possible vertical — from motherhood and lifestyle to finance and consumer electronics. We can also vet hundreds of influencers more for your individual campaign.
We find hidden stars
We find the hidden stars who are underutilized but have great followings, reach, and audience engagement. By grouping these influencers together, we're able to field an amazing influencer team without having to pay an exorbitant price.
We cultivate relationships
At TOP, we consistently develop relationships with influencers across Houston and in surrounding counties, transforming them into authentic and sincere brand advocates.
We use quantitative scoring
By tracking and evaluating influencers on key metrics such as visual appeal, topic authority, audience size, audience engagement, and reach, we're able to measure the results of campaigns more precisely in Houston, across the U.S., and all over the world for maximized and clearly demonstrated ROI.
Our influencer engine was built in Houston
Known for being a global city and a hub for commerce, technology, ethnic diversity, and great food, Houston is the perfect place for TOP’s influencer marketing work. Whether you begin in the Museum District and cruise past City Hall and Hermann Park — or if you start downtown, walk Discovery Green and have chicken and waffles at a popup joint — you’ll feel the cultural and commercial pulse of the campaigns we love to create that merge with the local, regional, and national conversation.
TOP takes you through a series of discovery activities — either done in-person in Houston or remotely in locations all around the world — in order to help you better understand exactly which influencers are perfect for you and exactly how you can create campaigns that will generate high-volume ROI.
FAQ
Why hire a Houston influencer marketing agency?
Local Influencer Marketing for Houston Companies
We have been working for the local Houston market for years and have serviced brands and businesses all across the city. We make sure that each one of your campaign is fine-tuned and targeted to your audience in Houston, Pasadena, Texas City, and as far as Beaumont using next-gen tactics and cutting-edge tools.
An Influencer Marketing Agency That Lives in Houston
We know the Houston influencer scene better than anyone else because we live, work, and play there. As a houston influencer agency, we not only know the right influencers to provide that boost to your brand, we know the competition, and the local media market to make the most out of your influencer campaign.
- Why hire a Houston influencer marketing agency?
- Local Influencer Marketing for Houston Companies
- An Influencer Marketing Agency That Lives in Houston
Why hire a Houston influencer marketing agency?
As a Houston-branded influencer marketing agency, we’re able to help you build buzz, social engagement, and grassroots support across various fields such as consumer electronics, family, travel, food, medicine, and more. The moment we take you on as a client, we begin our brand messaging work. By creating a matrix that includes each element of your unique selling proposition, we’re able to map these key branding messages into specific aspects of our influencer strategy. If you want an influencer marketing agency that understands the entirety of the marketing-to-sales funnel, make us your TOP choice.
Local Influencer Marketing for Houston Companies
We have been working for the local Houston market for years and have serviced brands and businesses all across the city. We make sure that each one of your campaign is fine-tuned and targeted to your audience in Houston, Pasadena, Texas City, and as far as Beaumont using next-gen tactics and cutting-edge tools.
An Influencer Marketing Agency That Lives in Houston
We know the Houston influencer scene better than anyone else because we live, work, and play there. As a houston influencer agency, we not only know the right influencers to provide that boost to your brand, we know the competition, and the local media market to make the most out of your influencer campaign.