Detroit is heading full steam into a renaissance. Once the center of the U.S. auto industry, it has reinvented itself as a bastion of technological and cultural innovations in the midwest. Thanks to this changing tide, ideas can go from 0-60 in seconds as they spread out from the Motor City. We give your your product, service, or brand’s word-of-mouth buzz, social sharing, and viral velocity some serious gas by leveraging the power of influencers to “show not tell” in an authentic and engaging way.
The TOP team of influencer marketing managers, market researchers, and creative directors are a well-oiled machine working on all cylinders to make your next Detroit influencer marketing campaign a massive success. Whether you need local influencer marketing services for one-off projects or a complete influencer plan at a national or global scale, the TOP team is able to discover, vet, lead, and track influencers at a scale that works in Detroit and around the world. We’ve got the drive of an innovative startup and the resources of a major auto brand. All at your fingertips.
We target key influencers such as:
- – Influential bloggers
– Product review influencers
– Social media influencers
– Celebrity influencers
– Subject matter experts
– Influential journalists
– Influential analysts
A successful influencer marketing campaign needs to thrive in more than one gear. Like its sibling, social media, influencer marketing works best with a combination of paid and organic engagement. To that end, we focus on building on-going relationships with our influencers — from Greektown to Capitol Park by utilizing our proprietary CRM. We make sure to cultivate relationships with regular check-ins, public comments to posts, and surprise and delight benefits to ensure we are partners with our influencers at every stage.
We have a wide-ranging influencer network in Detroit to inject some fuel into your brand — it it doesn’t end there, it extends worldwide. This gives us the horsepower we need to find the perfect march for your brand and deliver the ROI you desire by segmenting influencer focus by need state, targeting message content and format, and optimizing SEO links and traffic.