A Detroit brand influencer marketing agency can help you build buzz, social engagement, and grassroots support across fields like consumer electronics, travel, family, lifestyle, food, beauty, and much more. Oru work begins the moment you sign as a client. During our discovery phase, we’ll create a matrix with each element of your unique selling proposition identified and map key brand messages to specific influencer strategy points and even individual influencers. We understand the entire marketing-to-sales funnel and how influencer marketing best fits in order to bring you the best possible results for your campaign.
Detroit + Influencer Marketing
About Us
Comprehensive influencer marketing solutions for Detroit
The TOP team of influencer marketing managers, market researchers, and creative directors is a well-oiled machine working on all cylinders to make your next Detroit influencer marketing campaign a massive success. We are a pioneering influencer marketing agency with over a decade of experience of helping brands win at influencer marketing campaigns regardless of their scale and budgets.
Whether you need local influencer marketing services for one-off projects or a complete influencer plan at a national or global scale, the TOP team is able to discover, vet, lead, and track influencers at a scale that works in Detroit and around the world. We've got the drive of an innovative startup and the resources of a major auto brand. All at your fingertips.
The TOP team of influencer marketing managers, market researchers, and creative directors is a well-oiled machine working on all cylinders to make your next Detroit influencer marketing campaign a massive success. We are a pioneering influencer marketing agency with over a decade of experience of helping brands win at influencer marketing campaigns regardless of their scale and budgets.
Whether you need local influencer marketing services for one-off projects or a complete influencer plan at a national or global scale, the TOP team is able to discover, vet, lead, and track influencers at a scale that works in Detroit and around the world. We've got the drive of an innovative startup and the resources of a major auto brand. All at your fingertips.
Our Approach
Using data and emotions to ramp up influencer marketing
Much like social media itself, influencer marketing can only be successful if your messaging resonates with your audience and is well-targeted towards them. We understand that in order to get the best results for our clients, we need to be precise and powerful with our campaigns. And that is why our data and research team works closely with your own team in scrapping every bit of information around your target audience, subject, market, and competition.
From there, we craft a bespoke campaign that activates emotions in your audience and helps you get the maximum impressions and impact with your campaigns. Our creative team believes in testing and optimizing and we continuously work towards refining the messaging to ensure that your money is put to good use.
How We Work
Find the right balance with influencersInfluencer marketing campaigns are often overdone with heavy spending on celebrity and A-level influencers that give a good impact but aren't so good on the pocket. Over the years, we have cracked the key to influencer marketing and developed our own massive network of influencers. We help our clients engage with a balanced team of influencers of all sizes and make sure that you are getting the best value for your spending.
Our team has developed lasting relationships with these influencers and we know exactly what message goes with what type of audiences and which influencer is the best to deliver that. We create different campaign sets for all the influencers and continuously get feedback from them to keep consistent improvement on the table.
Influencer marketing campaigns are often overdone with heavy spending on celebrity and A-level influencers that give a good impact but aren't so good on the pocket. Over the years, we have cracked the key to influencer marketing and developed our own massive network of influencers. We help our clients engage with a balanced team of influencers of all sizes and make sure that you are getting the best value for your spending.
Our team has developed lasting relationships with these influencers and we know exactly what message goes with what type of audiences and which influencer is the best to deliver that. We create different campaign sets for all the influencers and continuously get feedback from them to keep consistent improvement on the table.
A next-generation influencer agency
From the Bricktown to Downtown, we scale Motor City influencer marketingDetroit is heading full steam into a renaissance. Once the center of the U.S. auto industry, it has reinvented itself as a bastion of technological and cultural innovations in the midwest. Thanks to this changing tide, ideas can go from 0-60 in seconds as they spread out from the Motor City. We give your your product, service, or brand’s word-of-mouth buzz, social sharing, and viral velocity some serious gas by leveraging the power of influencers to “show not tell” in an authentic and engaging way.
Our expertise include:
- Full-Service Influencer Marketing Campaigns
- Influencer Marketing Training
- Dedicated Detroit Influencer Marketing Specialists
- Wide experience from Detroit startups to local service providers
A successful influencer marketing campaign needs to thrive in more than one gear. Like its sibling, social media, influencer marketing works best with a combination of paid and organic engagement. To that end, we focus on building on-going relationships with our influencers — from Greektown to Capitol Park by utilizing our proprietary CRM. We make sure to cultivate relationships with regular check-ins, public comments to posts, and surprise and delight benefits to ensure we are partners with our influencers at every stage.
Detroit is heading full steam into a renaissance. Once the center of the U.S. auto industry, it has reinvented itself as a bastion of technological and cultural innovations in the midwest. Thanks to this changing tide, ideas can go from 0-60 in seconds as they spread out from the Motor City. We give your your product, service, or brand’s word-of-mouth buzz, social sharing, and viral velocity some serious gas by leveraging the power of influencers to “show not tell” in an authentic and engaging way.
Our expertise include:
- Full-Service Influencer Marketing Campaigns
- Influencer Marketing Training
- Dedicated Detroit Influencer Marketing Specialists
- Wide experience from Detroit startups to local service providers
A successful influencer marketing campaign needs to thrive in more than one gear. Like its sibling, social media, influencer marketing works best with a combination of paid and organic engagement. To that end, we focus on building on-going relationships with our influencers — from Greektown to Capitol Park by utilizing our proprietary CRM. We make sure to cultivate relationships with regular check-ins, public comments to posts, and surprise and delight benefits to ensure we are partners with our influencers at every stage.
What makes us different?
We assembled in Detroit
We have more than 3,500 influencers in our proprietary network worldwide including some of the most influential names in Detroit. Their verticals span from parentings to lifestyle, tech to personal finance, travel, to food. If we don't have exactly what you're looking for, we have the ability to discover and vet hundreds more for your next campaign.
We optimize for performance
Not every campaign needs one massive influencer at its base. In fact, finding influencers who are undervalued relative to their reach and audience engagement and grouping these influencers together, can field an amazing influencer team without the big-ticket influencer price tag.
We drive relationships
Influencer marketing should be relationship-driven instead of a form of transactional advertising. So we've developed relationships with influencers across the Motor City from the Financial District to Broadway Avenue. We work with them to transform them into genuine and authentic brand advocates, a symbiotic relationship that benefits our brands and our influencers.
We using quantitative scoring
Everything we do is tracked based on key metrics including including visual appeal, topic authority, audience size, audience engagement, and audience reach. This allows us to evaluate our influencers and measure results of campaigns more precisely in the Detroit and across the U.S. or the world for clear return on investment.
Our influencer engine was built in Detroit
Detroit may have started as the epicenter of manufacturing, but it has turned into a leader in technological, ethnic, geographic, and cultural diversity. This provides the engine for our influencer marketing network. We love to create campaigns that span the length and breadth of Motown with a beat that sits in the pocket and on the pulse of local, regional, or national cultural conversation.
TOP can take you through a series of discovery activities — performed in-person in the Detroit area or remotely in locations around the world — that helps you to better grasp which influencers would benefit your brand or campaign and how to create campaigns that generate high RPMs of ROI.
Got something on your mind that we didn’t address above? Let us know your toughest influencer marketing questions.
FAQ
Why Hire a Detroit Influencer Marketing Agency?
Local Influencer Marketing for Detroit Companies
We are Detroit locals and have grown from being local influencer marketing specialists into becoming a full-service international marketing agency. We have years of experience in the influencer marketing field and we deploy cutting-edge tools with the best-in-class strategies to drive results that speak for themselves.
An Influencer Marketing Agency That Lives in Detroit
Our story started from our Detroit office and in our many years operating from the majestic city of Detroit has strengthened our relationships in the local influencer community and allowed us to sit at the helm of a top class local Detroit agency. So? Let’s meet up for tacos and talk about launching or relaunching your next great Detroit influencer marketing campaign.
- Why Hire a Detroit Influencer Marketing Agency?
- Local Influencer Marketing for Detroit Companies
- An Influencer Marketing Agency That Lives in Detroit
Why Hire a Detroit Influencer Marketing Agency?
A Detroit brand influencer marketing agency can help you build buzz, social engagement, and grassroots support across fields like consumer electronics, travel, family, lifestyle, food, beauty, and much more. Oru work begins the moment you sign as a client. During our discovery phase, we’ll create a matrix with each element of your unique selling proposition identified and map key brand messages to specific influencer strategy points and even individual influencers. We understand the entire marketing-to-sales funnel and how influencer marketing best fits in order to bring you the best possible results for your campaign.
Local Influencer Marketing for Detroit Companies
We are Detroit locals and have grown from being local influencer marketing specialists into becoming a full-service international marketing agency. We have years of experience in the influencer marketing field and we deploy cutting-edge tools with the best-in-class strategies to drive results that speak for themselves.
An Influencer Marketing Agency That Lives in Detroit
Our story started from our Detroit office and in our many years operating from the majestic city of Detroit has strengthened our relationships in the local influencer community and allowed us to sit at the helm of a top class local Detroit agency. So? Let’s meet up for tacos and talk about launching or relaunching your next great Detroit influencer marketing campaign.