• Detroit
  • Detroit Influencer Marketing

Detroit + Influencer Marketing

A next-generation influencer agency

From the Bricktown to Downtown, we scale Motor City influencer marketing

Detroit is heading full steam into a renaissance. Once the center of the U.S. auto industry, it has reinvented itself as a bastion of technological and cultural innovations in the midwest. Thanks to this changing tide, ideas can go from 0-60 in seconds as they spread out from the Motor City. We give  your your product, service, or brand’s word-of-mouth buzz, social sharing, and viral velocity some serious gas by leveraging the power of influencers to “show not tell” in an authentic and engaging way.

The TOP team of  influencer marketing managers, market researchers, and creative directors are a well-oiled machine working on all cylinders to make your next Detroit influencer marketing campaign a massive success. Whether you need local influencer marketing services for one-off projects or a complete influencer plan at a national or global scale, the TOP team is able to discover, vet, lead, and track influencers at a scale that works in Detroit and around the world. We’ve got the drive of an innovative startup and the resources of a major auto brand. All at your fingertips.

We target key influencers such as:

  • – Influential bloggers
    – Product review influencers
    – Social media influencers
    – Celebrity influencers
    – Subject matter experts
    – Influential journalists
    – Influential analysts

A successful influencer marketing campaign needs to thrive in more than one gear. Like its sibling, social media, influencer marketing works best with a combination of paid and organic engagement. To that end, we focus on building on-going relationships with our influencers — from Greektown to Capitol Park by utilizing our proprietary CRM. We make sure to cultivate relationships with regular check-ins, public comments to posts, and surprise and delight benefits to ensure we are partners with our influencers at every stage.

We have a wide-ranging influencer network in Detroit to inject some fuel into your brand — it it doesn’t end there, it extends worldwide. This gives us the horsepower we need to find the perfect march for your brand and deliver the ROI you desire by segmenting influencer focus by need state, targeting message content and format, and optimizing SEO links and traffic.

What makes us different?

An influencer network assembled in Detroit

We have more than 3,500 influencers in our proprietary network worldwide including some of the most influential names in Detroit. Their verticals span from parentings to lifestyle, tech to personal finance, travel, to food. If we don't have exactly what you're looking for, we have the ability to discover and vet hundreds more for your next campaign.

We're optimizing for peak performance

Not every campaign needs one massive influencer at its base. In fact, finding influencers who are undervalued relative to their reach and audience engagement and grouping these influencers together, can field an amazing influencer team without the big-ticket influencer price tag.

We drive relationships

Influencer marketing should be relationship-driven instead of a form of transactional advertising.  So we've developed relationships with influencers across the Motor City from the Financial District to Broadway Avenue. We work with them to transform them into genuine and authentic brand advocates, a symbiotic relationship that benefits our brands and our influencers.

We using quantitative scoring

Everything we do is tracked based on key metrics including including visual appeal, topic authority, audience size, audience engagement, and audience reach.  This allows us to evaluate our influencers and measure results of campaigns more precisely in the Detroit and across the U.S. or the world for clear return on investment.

Our influencer engine was built in Detroit

We love Motor City influencer marketing

Detroit may have started as the epicenter of manufacturing, but it has turned into a leader in technological, ethnic, geographic, and cultural diversity. This provides the engine for our influencer marketing network. We love to create campaigns that span the length and breadth of Motown with a beat that sits in the pocket and on the pulse of local, regional, or national cultural conversation.

TOP can take you through a series of discovery activities — performed in-person in the Detroit area or remotely in locations around the world —  that helps you to better grasp which influencers would benefit your brand or campaign and how to create campaigns that generate high RPMs of ROI.

Got something on your mind that we didn’t address above?  Let us know your toughest influencer marketing questions.

FAQ

Why Hire a Detroit Influencer Marketing Agency?

A Detroit brand influencer marketing agency can help you build buzz, social engagement, and grassroots support across fields like consumer electronics, travel, family, lifestyle, food, beauty, and much more.  Oru work begins the moment you sign as a client. During our discovery phase, we’ll create a matrix with each element of your unique selling proposition identified and map key brand messages to specific influencer strategy points and even individual influencers. We understand the entire marketing-to-sales funnel and how influencer marketing best fits in order to bring you the best possible results for your campaign.

Using Influencer Marketing Blueprints to Scale Creativity

Detroit may be the hub of car manufacturing but TOP in Detroit is a hub of efficient creative manufacturing. To make our create process more effective and scalable, we’ve developed influencer blueprints tied to proven and systematic methodologies guaranteed to reach our target audiences.

Each influencer blueprint represents a creative approach and series of steps that we replicate and optimize to get the desired results. Let’s say you’re looking to give your service a personal voice or use case. We would employ our “local view” blueprint which has time tested methods of reaching local audiences with messages unique to them. Perhaps you’re looking for authentic influencer engagement. Well then you’ll love the “challenge” blueprint which incentivizes influencers to use your products and services in the real world. By codifying our creative process in methods that work, we’re free to focus our energies on the strategies that will provide success to your brand.

A Detroit Influencer Marketing Agency That Believes in the Power of Data

Data is behind nearly everything we do at TOP. When it comes to influencers, we have a myriad of data at our disposal to build a successful campaign strategy. Our first step is to you evaluate each influencer on a few key metrics through our proprietary system. Then we take the audience engagement, fit, and size data we’ve discovered and create content from our in-house survey data and market research capabilities — making that data available to our influencers to seed data-driven content. Finally, we track everything about the campaign — its reach, impressions, etc. — to understand how it has impacted brand awareness, SEO domain authority, online and offline conversions, and many other aspects of your business.

Come for a visit. Let’s jump on the phone.  We’re ready to launch or relaunch your next great Detroit influencer marketing campaign.

Why Hire a Detroit Influencer Marketing Agency?

A Detroit brand influencer marketing agency can help you build buzz, social engagement, and grassroots support across fields like consumer electronics, travel, family, lifestyle, food, beauty, and much more.  Oru work begins the moment you sign as a client. During our discovery phase, we’ll create a matrix with each element of your unique selling proposition identified and map key brand messages to specific influencer strategy points and even individual influencers. We understand the entire marketing-to-sales funnel and how influencer marketing best fits in order to bring you the best possible results for your campaign.

Using Influencer Marketing Blueprints to Scale Creativity

Detroit may be the hub of car manufacturing but TOP in Detroit is a hub of efficient creative manufacturing. To make our create process more effective and scalable, we’ve developed influencer blueprints tied to proven and systematic methodologies guaranteed to reach our target audiences.

Each influencer blueprint represents a creative approach and series of steps that we replicate and optimize to get the desired results. Let’s say you’re looking to give your service a personal voice or use case. We would employ our “local view” blueprint which has time tested methods of reaching local audiences with messages unique to them. Perhaps you’re looking for authentic influencer engagement. Well then you’ll love the “challenge” blueprint which incentivizes influencers to use your products and services in the real world. By codifying our creative process in methods that work, we’re free to focus our energies on the strategies that will provide success to your brand.

A Detroit Influencer Marketing Agency That Believes in the Power of Data

Data is behind nearly everything we do at TOP. When it comes to influencers, we have a myriad of data at our disposal to build a successful campaign strategy. Our first step is to you evaluate each influencer on a few key metrics through our proprietary system. Then we take the audience engagement, fit, and size data we’ve discovered and create content from our in-house survey data and market research capabilities — making that data available to our influencers to seed data-driven content. Finally, we track everything about the campaign — its reach, impressions, etc. — to understand how it has impacted brand awareness, SEO domain authority, online and offline conversions, and many other aspects of your business.

Come for a visit. Let’s jump on the phone.  We’re ready to launch or relaunch your next great Detroit influencer marketing campaign.

Detroit services

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.