Chicago + Influencer Marketing

About us.

Chicago has no end to the technological and cultural innovations happening all around the city. This means that ideas can spread at lightening speed. TOP’s influencer team is keyed in to that speed and we are able to accelerate word-of-mouth buzz, social sharing, and viral velocity of your product, brand, or service. We curate our influencers to create subtle and engaging content, all with a Chicago-style of its own.

We have a team of influencer marketing managers, market researchers, and top-notch creatives at the ready to ensure that your next Chicago influencer campaign is the biggest success it can be. Whether you’re looking for a local flair for a one-off project in the city by the lake, or a global campaign in every major cultural hub in the world, we know how to discover, vet, collaborate with, and track influencers at whatever scale you’re looking for.

To make it even better, we have the heart and drive of a Chicago startup with the resources of a global agency, and a portfolio of successes across thousands of campaigns around the world.

Chicago has no end to the technological and cultural innovations happening all around the city. This means that ideas can spread at lightening speed. TOP’s influencer team is keyed in to that speed and we are able to accelerate word-of-mouth buzz, social sharing, and viral velocity of your product, brand, or service. We curate our influencers to create subtle and engaging content, all with a Chicago-style of its own.

We have a team of influencer marketing managers, market researchers, and top-notch creatives at the ready to ensure that your next Chicago influencer campaign is the biggest success it can be. Whether you’re looking for a local flair for a one-off project in the city by the lake, or a global campaign in every major cultural hub in the world, we know how to discover, vet, collaborate with, and track influencers at whatever scale you’re looking for.

To make it even better, we have the heart and drive of a Chicago startup with the resources of a global agency, and a portfolio of successes across thousands of campaigns around the world.

Our approach.

We love Lake Michigan influencer marketing

Chicago is at the heart of the nation (literally and figuratively) and stands as an epicenter of technological, ethnic, geographic, and cultural diversity. That makes it the perfect place for our brand of influencer marketing to thrive. We love creating campaigns that use the city as a backdrop for creativity and have their finger on the pulse of local, regional, or national cultural conversation.

TOP can take you through a series of discovery activities that help us all better understand which influencers are right for you and how they can plug in to a campaign program that will generate the highest return on investment. Then we build multi-phase timelines to test the influencer programs to help you determine if and when you should scale nationally or globally.

How we work.

The perfect balance between paid and organic influencing

At TOP, we believe that just like social media, your influencer program should have both organic and paid strategies. We are continuously building on our relationships with influencers in new and exciting ways that are built on trust and mutual benefit. We track our Chicago influencers — from Wrigley to South Loop through a proprietary CRM. This allows us to cultivate the relationship with monthly check-ins, surprise and delight benefits, and public comments to posts.

We have a wide-ranging influencer network in Chicago, but this extends worldwide.  We’re able to focus on finding the perfect influencer for your brand and campaign. So you will know that your ROI will be delivered on because we’ve segmented influencer focus by need state, targeting message content & format, and optimized links and traffic for SEO.

As any Chicago Bears fan knows, it's always a team victory. We actively lookout for undervalued influencers relative to their reach and engagement to join the team. We find value in those others overlook and provide ROI that can beat the bigger guys any given Sunday. 

A next-generation influencer agency

From the Lake to the Magnificent Mile, we scale influencer marketing

When you’re based in an amazing place like Chicago there’s no end to the technological and cultural innovations happening all around you. This means that ideas can spread at lightening speed. TOP’s influencer team is keyed in to that speed and able to accelerate word-of-mouth buzz, social sharing, and viral velocity of your product, brand, or service. We leverage the power of influencers to “show not tell” in an engaging way all with a Chicago-style all its own.

We have a team of influencer marketing managers, market researchers, and top notch creatives at the ready to ensure that your next Chicago influencer campaign is the biggest success it can be. Whether you’re looking for local flair for a one-off project in the city by the lake, or a global campaign in every major cultural hub in the world, we know how to discover, vet, collaborate with, and track influencers at whatever scale you’re looking for. To make it even better, we’ve the heart and gumption of a Chicago startup with the resources of some of the city’s biggest brands, and a portfolio of successes across thousands of campaigns in 30+ countries.

We target key influencers such as:

  • – Influential bloggers
    – Product review influencers
    – Social media influencers
    – Celebrity influencers
    – Subject matter experts
    – Influential journalists
    – Influential analysts

At TOP, we believe that just like social media your influencer program should have both organic and paid strategies. We are continuously building on our relationships with influencers in new and exciting ways that are built on trust and mutual benefit. We track Chicago-area influencers from Our relationships with influencers are on-going—built on trust and mutual benefit.  We track our Chicago influencers — from Wrigley to South Loop through a proprietary CRM. This allows us to cultivate the relationship with monthly check-ins, surprise and delight benefits, and public comments to posts.

We have a wide-ranging influencer network in Chicago, but this extends worldwide.  We’re able focus on finding the perfect influencer for your brand and campaign. So you will know that your ROI will be delivered on because we’ve segmented influencer focus by need state, targeting message content & format, and optimized links and traffic for SEO.

What makes us different?

Our influencer engine was built in Chicago

We love Lake Michigan influencer marketing

Chicago is at the heart of the nation (literally and figuratively) and stands as an epicenter of technological, ethnic, geographic, and cultural diversity. That makes it the perfect place for our brand of influencer marketing to thrive. We love creating campaigns that use the city as a backdrop for creativity and have their finger on the pulse of local, regional, or national cultural conversation.

TOP can take you through a series of discovery activities that help us all better understand which influencers are right for you and how they can plug in to a campaign program that will generate the highest possible return on investment.

Got something on your mind that we didn’t address above?  Let us know your toughest influencer marketing questions.

FAQ

Why Hire a Chicago Influencer Marketing Agency?

A Chicago brand influencer marketing agency will use the latest in marketing and advertising to build buzz, social engagement, and grassroots support across fields a number of verticals. We’ve worked in consumer electronics, travel, parenting, food, beauty, fashion finance, business, consumer electronics, tech and tons more. We create a matrix with each element of your unique selling proposition and map those key brand messages to specific aspects of our influencer strategy.  This is the right place if you’re looking for an influencer marketing agency that actually understands your marketing-to-sales funnel.

Using Influencer Marketing Blueprints to Scale Creativity

We have developed a process to make creative content more efficient, effective, and scalable through influencer blueprints that represent a proven and systematic methodology for engaging influencers and their audiences.

Each influencer blueprint represents a creative approach and series of steps that we replicate and optimize to get the desired results. We have blueprints designed to incentivize influencers into using our brands, or to start creative interactive quests that reinforce our brand message. With the fundamentals already codified, our team knows the precise formula for execution and frees us up to focus on strategic brand messaging within the influencer blueprint framework.

Data is in everything we do

We use data in multiple ways across all of our Chicago brands. To give you a taste of how it impacts influencer marketing, first we evaluate the value and reach of each influencer on key metrics like audience engagement, size, and fit through our own proprietary system. Then, we create content using our blueprint system and our in-house survey and market research capabilities, offering that data to our influencers to help them build their contributions. Finally, we track everything beyond reach and impressions to really understand the impact we’re having on the important metrics your brand is laddering against like lift, SEO domain authority, web traffic, conversions (online and off), and much more.

Come for a visit. Let’s jump on the phone.  We’re ready to launch or relaunch your next great Chicago influencer marketing campaign.

Why Hire a Chicago Influencer Marketing Agency?

A Chicago brand influencer marketing agency will use the latest in marketing and advertising to build buzz, social engagement, and grassroots support across fields a number of verticals. We’ve worked in consumer electronics, travel, parenting, food, beauty, fashion finance, business, consumer electronics, tech and tons more. We create a matrix with each element of your unique selling proposition and map those key brand messages to specific aspects of our influencer strategy.  This is the right place if you’re looking for an influencer marketing agency that actually understands your marketing-to-sales funnel.

Using Influencer Marketing Blueprints to Scale Creativity

We have developed a process to make creative content more efficient, effective, and scalable through influencer blueprints that represent a proven and systematic methodology for engaging influencers and their audiences.

Each influencer blueprint represents a creative approach and series of steps that we replicate and optimize to get the desired results. We have blueprints designed to incentivize influencers into using our brands, or to start creative interactive quests that reinforce our brand message. With the fundamentals already codified, our team knows the precise formula for execution and frees us up to focus on strategic brand messaging within the influencer blueprint framework.

Data is in everything we do

We use data in multiple ways across all of our Chicago brands. To give you a taste of how it impacts influencer marketing, first we evaluate the value and reach of each influencer on key metrics like audience engagement, size, and fit through our own proprietary system. Then, we create content using our blueprint system and our in-house survey and market research capabilities, offering that data to our influencers to help them build their contributions. Finally, we track everything beyond reach and impressions to really understand the impact we’re having on the important metrics your brand is laddering against like lift, SEO domain authority, web traffic, conversions (online and off), and much more.

Come for a visit. Let’s jump on the phone.  We’re ready to launch or relaunch your next great Chicago influencer marketing campaign.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.