Austin Influencer Marketing

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TOP is a leading Austin influencer marketing agency

Talk to a Austin-area Influencer Marketing Expert
A next-generation influencer agency

From the East side to The Domain, we scale Austin influencer marketing

Austin is growing with leaps and bounds on the backs of some of the most innovative companies in the country.  We step on the gas of your word-of-mouth buzz, social sharing, and viral velocity of your product, service, or brand by leveraging the power of influencers to “show not tell” in an authentic and engaging way.

Our crack team of influencer marketing managers, market researchers, and creative makers bring decades of experience to bear to ensure the success of your next influencer marketing campaign — from Lake Travis to Town Lake and beyond. If you need local buzz, we’re got the local influencer marketing services that will have the town talking. Or, if you have plans at the national or global scale, our influencer team can discover, vet, collaborate, and track all the influencers you need. To take it a step further, we’re proactive like the best Austin startups carrying the strategic resources of a global agency with our fingers in thousands of influencer campaigns in over 30 countries.

We target key influencers such as:

  • – Influential bloggers
    – Product review influencers
    – Social media influencers
    – Celebrity influencers
    – Subject matter experts
    – Influential journalists
    – Influential analysts

We believe there’s more than one way to create a banger of an influencer campaign. Just like social media, your program should have both organic influencer strategies, and paid influencers strategies. We have relationships with thousands of influencers that are built on trust and mutual benefit, but also the on-going knowledge that together we’ll create something extraordinary that benefits everyone involved.  Regardless of where in area they are (From Georgetown to San Antonio and the rest of the I-35 corridor) we track our influencers and their progress with a proprietary CRM, making sure we cultivate the relationship with monthly check-ins, public comments to posts, and ‘surprise and delight’ benefits.

Our network is strong here in Austin — because this is where we call home — but that doesn’t mean it doesn’t extend worldwide. This vast pool of options gives us the chance to put together the perfect match of brand to influencer and audience.  We deliver return on investment by segmenting influencer focus by need state, targeting message content and format, and optimizing links and traffic for SEO purposes, too.

We built our own influencer network — no outsourcing here

When you hire TOP to be your influencer partner, you're not hiring a middleman. We have more than 3,500 influencers in our own proprietary network who span every imaginable influencer vertical. So if you're looking for motherhood, or lifestyle, or consumer electronics, or travel influencers, there's a good chance we're working with more than a few that fit your needs. And if we're not, we'll grow the network by discovering and vetting hundreds more.

We're looking for the up and comers

Austin is a city famous for discovering new artists and introducing them to the world. We take a similar approach to building our influencer network by finding influencers who are undervalued relative to their reach and audience engagement and give them a platform to grow.  By grouping these influencers together, we can field an amazing influencer team without the big-ticket influencer price tag.

We drive relationships

Authenticity is at the heart of influencer marketing, and that extends to the ways influencers interact with the brands they represent. Our approach to attracting the best influencers is relationship-based, rather than transaction-based. This has allowed us to work with some of the best in Travis county, San Antonio, Round Rock, Georgetown and halfway to Houston or Dallas because we create genuine relationships that help create authentic brand advocates.

We using quantitative scoring

We use a number of key metrics to track and evaluate our influencers before we work with them. Those include audience size, engagement, and reach, topic authority, creative quality, and visual appeal. We do this so that we can measure the results of our campaign more precisely creating a clearer return on investment than if we hadn't standardized.

An influencer engine built here in Austin

We love Austin influencer marketing

As the epicenter of technology, the arts, government, (and tacos), the Austin area is an amazing canvas for our influencer marketing work.  We love creating campaigns for Austin clients that really exemplifies the East Side, or South Congress, or the Drag, or wherever our audience is. We make sure to have our finger on the pulse of local, regional, or national cultural conversation.

When you join us for an influencer campaign, we’ll take you through a series of discovery activities so that you will understand which influencers are the best fit for you and how to create a campaign that generates multiples of return on investment.

Got something on your mind that we didn’t address above?  Let us know your toughest influencer marketing questions.

Why Hire an Austin Influencer Marketing Agency?

An Austin brand influencer marketing agency can be your partner to help build buzz, engagement, and grassroots buy in across any number of fields from consumer electronics, to technology, travel, food, family, and lifestyle, to name a few. The moment we join your team brand messaging begins. we build a matrix taking into account each part of your unique selling proposition and formulate a strategy that hits on each of these specific points. We understand the entire marketing-to-sales funnel.

Making Creativity Scale Through Marketing Blueprints

We’ve been around long enough to notice some patterns to our creative process that help to spur creativity in a way we know will succeed at reaching our desired audiences. We’ve culled these down to a series of blueprints that we use as a jumping off point for our creative process allowing us to be more efficient, effective and scalable content creators.

Each influencer blueprint represents a creative approach and series of steps that we replicate and optimize to get the desired results.

So how do these blueprints relate to your brand? We’re glad you asked. Let’s assume that you need to motivate influencers to use your products and services in the real world. We’d implement the “challenge” blueprint to create give influencers and incentive to use your product and report on the results favorably to their audience. Or maybe we you want to inject some fun to your brand and task your audience to get out of the house and be social? That’s the “scavenger” blueprint where we create a quest for influencers to lead their audience on all the while laddering back to your brand. With the fundamentals codified we know precisely how to measure the campaign, even when the sky is the limit on implementation.

An Austin Influencer Marketing Agency That Believes in the Power of Data

Data is at the heart of what we do and we use it in a myriad of ways. For instance, we use our proprietary system to evaluate the value of each influencers based on our afore-mentioned key metrics. Then we create content using our in-house market research and survey capabilities, providing influencers with the raw materials to create their art. Finally, we track everything from reach and impressions and beyond to understand how our campaign has impacted brand awareness, SEO, domain authority, web traffic, in-store walk-through rate, purchase, the list goes on and on.

Swing by our East Side office or let’s meet up for a taco and talk. We’re ready to launch or relaunch the next great Austin influencer marketing campaign.

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