Working and living in the beautiful city of Atlanta — a region that successfully takes the lead from the rest of the nation in all things finance and culture — means that ideas spread at record speed. We have the ability to accelerate word-of-mouth buzz, social sharing, and viral velocity for your product, service, or brand through leveraging the charisma of influencers in order to “show not tell” in an authentic and engaging way.
If you have a product that needs to be visually demonstrated, it’s important to know that 37% of consumers trust images created and delivered by influencers more than ones created and delivered by brands.
For dramatically increasing your brand awareness with a key demographic group or persona type, it’s essential to note that 34% of consumers have discovered a new brand from an influencer post.
If you need to attract millennials for future business growth while keeping your core customers base, 30% of millennials aged 30 and under actively follow influencers on social media.
Here at TOP, our connected team of influencer marketing managers, market research, and creative directors are hard at work to guarantee the success of your upcoming influencer marketing campaign — in Atlanta, the south, and around the world. If you need local influencer marketing services for one-off projects or an entire influencer strategy at a national and global scale, our influencer team knows exactly how to discover, vet, collaborate, and track influencers at scale. We have the proactivity and ambition of an Atlanta startup with the tactical resources of a global agency that has successfully overseen thousands of influencers campaigns in over 30 countries.
We target key influencers such as:
- – Influential bloggers
– Product review influencers
– Social media influencers
– Celebrity influencers
– Subject matter experts
– Influential journalists
– Influential analysts
Here at TOP, we know that just like social media, your influencer program needs to have both organic and paid strategies. The relationships we have with influencers are on-going and built on both trust and mutual benefit. We steadily track our Atlanta influencers — from Old Fourth Ward to Castleberry Hill to Reynoldstown — with a proprietary CRM, ensuring we cultivate and tend to the relationship with monthly check-ins, public post comments, and “surprise and delight” benefits.
Our wide-ranging network of influencers in Atlanta, Buckhead, Inman Park, Summerhill, and West End, but our net also extends worldwide. This allows us to be able to focus on pinpointing the perfect influencer and audience match for you and your brand. We deliver ROI by segmenting influencer focus by need state, targeting message format and content, as well as optimizing links and traffic for SEO purposes.