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AI will make steady progress in the healthcare technology market but will struggle with adoption gaps, according to a CIO.com prediction. Recent trends show how advanced tech solutions often fail to get a grip on the complexities of clinical care.
New gen AI and SaaS startups in the healthcare technology space are challenged by an overcrowded market, limited marketing and PR budgets, and the risk of losing the early player advantage despite product innovation.
A recent study found 24% were using cloud-based programs to manage their business processes. That number increases every day. This has opened up enormous opportunities for startups who specialize in healthcare technology innovations.
Challenges exist in both B2B and B2C markets and some of the common issues faced by the CMOs of healthcare tech companies include:
We identify your niche, position your brand with the right audience, and combine data intelligence with the right mix of creativity.
Our B2B and consumer acquisition solutions for healthcare technology brands are deep-rooted in our decade long experience in this market and data-driven content marketing strategy. We’ve successfully positioned SaaS products, have streamlined media planning and execution for leading AI platforms for the healthcare professional and built healthcare mobile app brands from the ground up, just to name a few. Our technology content resonates with both B2B and B2C influencers, supported by always-on digital visibility, who help reach out to and engage the right audience segments at a faster pace.