About us.
We’ll deliver you a healthy marketing strategy
We know that getting your message to resonate in just the right way is especially important in health and wellness. Whether the customer is just starting out on their journey or is seeking to explore a new direction, we have the expertise and creativity needed to propel your brand above others in a crowded field.
Our proven methodologies can craft successful campaigns across social media, public relations, influencer marketing, SEO, and PPC. Our exceptional creatives are supported and directed by deep dives into the data and our near-constant testing means we don't stop until our entire campaign is optimized.
We know that getting your message to resonate in just the right way is especially important in health and wellness. Whether the customer is just starting out on their journey or is seeking to explore a new direction, we have the expertise and creativity needed to propel your brand above others in a crowded field.
Our proven methodologies can craft successful campaigns across social media, public relations, influencer marketing, SEO, and PPC. Our exceptional creatives are supported and directed by deep dives into the data and our near-constant testing means we don't stop until our entire campaign is optimized.
Our approach.
Combining data insights with human emotion
There's no doubt that well-collected data can provide a deep look into the buying habits of many consumers. But data can only go so far. The health and wellness industry is the perfect hybrid of data points and real-life experiences and a successful marketing campaign has to play on both of those components.
At TOP, we've got the data down cold. Our team of analysts and data collection experts know how to take third-party data and turn them into unique insights that your brand can capitalize on. We're also excellent at creating our own first-party data, offering top of the line survey and market research capabilities that can carve out insights into target audiences that your competitors simply can't match.
We then use those insights to ideate creative, thought provoking, and valuable messages that provide gratifying emotions and build on real-life human experiences. By combining a data-rich roadmap and emotional delivery, we are able to create experiences for audiences that prompt them to engage with our brands.
How we work.
Working well with everyone inside and outside of the building
A great campaign doesn't happen in a vacuum and a great marketing agency works alongside your own team, your other vendors, and outside media partners to create a greater impact than any one component can do alone. It takes patience, team work, and an understanding that when everyone succeeds together, your brand wins.
We start by taking deep dives into the work your team is doing, how you interact with other outside vendors, and what the goals are of each component. Then we determine the optimal way to meet those goals not just working alongside each other, but complementing the work each group is doing. This makes for a more cohesive campaign that can hit every metric and provide the best ROI.
Our Values and Beliefs
We tailor every campaign
Just like a one-size-fits-all health and wellness plan is the wrong approach for every customer, the same can be said for every marketing campaign. We use data to learn what makes your unique audiences engage and world-class creative strategists to turn those insights into great messages.
We work in key markets
Because the health and wellness space can be a varied industry, we operate from multiple vantage points including corporate wellness campaigns, healthcare public service, wellness products, personal health regimens, and public health.
We understand generations
We understand that different age groups have different wellness needs. What is right for the baby boomer generation may be 40 years too early for most of Gen Z. Knowing what each generation needs and how to reach them is key to success.
We know the regulatory landscape
Health and Wellness is one of the highest regulated industries in the world and understanding those regulatory requirements in markets around the globe is key to bringing out the best messaging without running afoul of the regulators.
We drive commerce
We can work with you across the sales funnel — from brand awareness to product purchase — to avoid mistakes other health and wellness marketers make including focusing too much on emotion at the expense of proving your product's effectiveness.
Our formula.
Look beyond launch
Track awareness and adoption among key groups — patients, doctors, and health care organizations — from before you've launched through every touchpoint in the marketing cycle.
Make Data Your Backbone
Decisions are ultimately made through emotion, but knowing what emotions your target audiences will most relate to is the purview of high-end data collection and analysis. Never assume, trust the data.
Make it simple and significant
Patients, doctors, and healthcare professionals need to easily understand your product quickly in a crowded marketplace.
Control your narrative
Because patients and doctors aren't the only audience you should consider, remember that regulators are paying attention too. Proactively monitor and manage media mentions to control the narrative at all times.
Engage with thought leaders
Your brand must build buzz to be viable, but it also needs to appeal to other experts who can help make or break your reputation.
59%
The percent of people who say they won't renew their gym membership after lockdown.