Public Education Initiatives Marketing

Marketing for public entities like the education sector requires trust, relevance, and experience playing across platforms with multiple touch points.

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About us.

We help you raise support for services doing community good

Public education is one of the most important services our government provides, but it can also be the most divisive. We help public education institutions gain public support for their initiatives by building trust and goodwill.

We are data-driven content marketers that seek and find the core messages that will engage your audience and deploy those messages across a range of marketing platforms including: digital, social, content, web design and development, thought leadership, among others.

Public education is one of the most important services our government provides, but it can also be the most divisive. We help public education institutions gain public support for their initiatives by building trust and goodwill.

We are data-driven content marketers that seek and find the core messages that will engage your audience and deploy those messages across a range of marketing platforms including: digital, social, content, web design and development, thought leadership, among others.

Our Subject Expertise

  • Community Engagement
  • Afterschool Programs
  • Ballot Initiatives
  • Academic Initiatives
  • Anti-Bullying Programs

Our formula.

  1. Nurture goodwill

    Marketing for public education means building trust and creating goodwill. The right marketing tools and messages can improve transparency, boost accountability, and increase citizen involvement.

  2. Maintain relevance

    Finding the core way your audience expects to engage in your subject matter is key to being relevant. It doesn't always have to be buzzworthy, but it has to authentically fit into their lives.

  3. Talk to the people on their level

    A 35-year-old mother of two will have totally different priorities, goals, routines, and media habits than a single 23-year-old. Reach both of them by tailoring messages for the audience and medium. 

  4. Stay on top of SEO

    Make your message easy to find by those you need to influence and communicate with.

38%

The percentage of social media users who like or promote political content.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.