What is Public Relations?

Public Relations is the professional practice of managing the spread of information between a brand or individual and its public, usually through the generation of press coverage. The goal of public relations is to strategically facilitate meaningful, mutually beneficial conversations between brands and individuals and their audiences. PR is a sub-discipline of marketing, with many of the same objectives as advertising (brand awareness, positive customer experience, and sales).

What Do Public Relations Professionals Do?

  1. PR is the bridge between companies and their publics

    Public Relations professionals, also known as "publicists," act as the liaison between a brand/individual and its audiences. PR professionals guide their clients on a wide range of communication avenues, including but not limited to: interviews with media outlets, speeches, events, and editorials. During crises, PR professionals counsel their clients on public opinions, issues, and policies.

  2. PR comes in many forms

    Publicists are in charge of a wide range of communication channels. A wide range of public relations examples include media relations, corporate communications, executive communications, internal communications, crisis communications, marketing communications, content creation, social media, events, speech writing, and reputation management.

  3. It's all about positive, mutually beneficial relationships

    The most important responsibility of a publicist is arguably the building and managing of a company's or a person's public image. Public relations professionals shape public perception and opinion through all the ways their clients interact with their audiences—it is critical brands and individuals maintain positive relationships with industry partners, customers, shareholders, followers, vendors, friends, and even their competition. For more examples of good PR campaigns, check out our portfolio to see the results we've achieved for past clients.

Why Public Relations Matters

  1. Credibility is King

    It's not easy to build credibility—which is why companies and public-facing individuals require the guidance and assistance of public relations professionals.

  2. It "Earns" Attention and Respect

    Unlike advertising, which calls into the category of "placed media," PR is considered "earned media,"—it focuses on the distribution of factual, verifiable information by building organic relationships with journalists at newspapers, magazines, radio stations, and other credible media outlets.

  3. PR Builds a Foundation of Trust

    As the "face" of a brand or individual, PR is the make-or-break vehicle they can use to build trust, positivity and rapport with their audiences. For example, if a brand is going through a crises, the importance of PR can't be overstated because the conversations that PR facilitates can help a company come through a crisis unscathed or completely ruin that company.