What is Pragmatic Marketing?
Developing and delivering a product based on a series of focus groups and tests aimed at adapting (and re-adapting) to the evolving needs of the customer.
How Pragmatic Marketing Works
Pragmatic Marketing can be broken down into a few stages. The Interview: establishing the needs of the customer. The Prototype: is experienced by the customer. Reactions & Revisions: Data is collected by the experience and the product is revised into what should be a better or best possible version.
The idea is that if you have a "perfect" solution to your customers' needs and wants, there will be little need for pragmatic marketing. However having a "perfect" solution is rare and requires a series of focus groups and analysis to tweak your product into the consumers' hands.
The Customer Experience
Pragmatic marketing is where product development and marketing meets the customer experience. Once the customer experiences a product, then steps in pragmatic marketing to test how effective that product is or can be.
Pragmatic Marketing Best Practices
Change the Product, Not the Customer
To exercise pragmatic marketing is to look at a launch and change the product based on how a product is matching the needs of the customer. It is not trying to convince a market that they need the product.
Timing is Everything
To get the best results from a launch, time your launch to peak the best possible interest from your market. Pragmatic Marketing takes these results and looks at how to change the product to even better suit the needs of the customer.
The Main Goal
The whole point of Pragmatic Marketing is to test, re-test and evolve your product to give the customer exactly what they need.