What is Pay Per Click (PPC)?

Pay Per Click (PPC) or Pay Per Click Marketing is an online advertising method where the advertiser buys an ad and pays for every time it is clicked by the end user.

How Pay Per Click (PPC) Works

  1. The Point

    Pay Per Click is a way to ensure visits to your site rather than securing them organically.

  2. It's Worth the Click

    Pay Per Click ad costs are minimal to the potential pay off of a sale, so don't underestimate the value of a visit (click through).

  3. Behind the Click

    For a strong PPC campaign, what's behind the click is what matters. Research into the correct keywords and ad groups, strong landing pages, all help convert that ad to a click and that visit to a profit.

Pay Per Click Best Practices

  1. Search Engine Optimization

    Search engines give big discounts to advertisers that can run a well planned PPC campaign, charging less to the advertiser and leaving room for bigger profit margins.

  2. PPC Management

    Once a PPC campaign is launched, it's imperative to its success that the campaign is monitored and managed. By targeting ad groups and keywords that are working (and shutting down ones that don't), you can constantly be tweaking your PPC campaign for success.

  3. PPC Example - Google Ads

    Google Ads is a great example of PPC marketing. Appearing on Google's search engine and other Google sites, with the right strategy and research, one can buy online ads that are sure to be clicked on.