In a city that has seen it all, from political scandals to declarations of war, and getting stuck in a motorcade traffic jam, superlative experiential marketing campaign must achieve three things: it has to be relevant for the target audience, unique to the individual, and compelling enough to connect to the emotions. Otherwise, D.C. just doesn’t have time for it. Regardless of how thought-provoking an experience, if it doesn’t reach the right people it will fail, and the “same old” experiences are just that: old. Emotional engagement is critical to a memorable experience, and your audience needs to experience your event, campaign, or sample set on a level that goes beyond mere novelty, to the point where they tell their friends.
- Exhibitions and Conferences
- Product Launches
- Live Event Creation
At TOP, we are experts in all three aspects of successful experiential advertising — relevance, uniqueness, and empathy. Our shorthand for it is, “simple, surprising, and significant.” This mantra is woven through everything we do for our Washington DC clients, whether they be scrappy startups in Ivy City or major multinationals. Our ace team has the background and expertise to meet all three goals. And we do it right here in The Federal City.
Smart business owners and government agencies know that it takes serious innovation to stand out in our city’s complex and dynamic business scene. The TOP Agency has a wealth of experience in building forward-thinking and revolutionary experiential marketing campaigns, around the globe and around the beltway. We optimize all aspects of your Washington DC experiential campaign, from concepting and planning to execution and post-event follow-up.