Vancouver Experiential Marketing Agency

Experiential Marketing that makes memories

Experiential Marketing that’s at home in Vancouver but covers the globe

Talk to an Experiential Marketing expert
Experiential Marketing that will put your brand on the map

From South Granville to the West End, our experiential marketing campaigns smash the competition

In order to be great, an experiential marketing campaign must accomplish three things: it has to be relevant for the target audience, unique to the individual, and compelling enough to connect to the emotions. Regardless of how thought-provoking an experience, if it doesn’t reach the right people it will fail, and the “same old” experiences are just that: old. Emotional engagement or empathy is critical to a memorable experience. If your audience doesn’t get something emotionally powerful from your experience it is unlikely they are going to go tell their friends about your company. Novelty is good, true connection is excellent.

Here are a few of the kinds of experiential marketing services that The TOP Agency offers:

  • Exhibitions and Conferences
  • Product Launches
  • Live Event Creation
  • Roadshows

At TOP, we are experts in all three branches of successful experiential advertising — relevance, uniqueness, and empathy. Our shorthand for it is, “simple, surprising, and significant.” This mantra is woven through everything we do for our Vancouver clients, whether they be scrappy startups in Mount Pleasant or major multinationals with teams and business interests around the globe. Our ace team has the background and expertise to meet all three goals. And we do it right here in “The V.”

Anyone would agree that standing out in our town’s complex and dynamic business scene requires serious innovation. The TOP Agency has a wealth of experience in building forward-thinking and revolutionary experiential marketing campaigns, around the globe and around the corner from your local business. We optimize all aspects of your Vancouver experiential campaign, from concepting and planning to execution and post-event follow-up.

We are resourceful

Budgets are undeniably critical in business, and even more so to up-and-coming startups in Vancouver and elsewhere. But concepts are crucial too. We find ways to do more with less, without compromising creativity.

We make sensory, immersive points of engagement

Unlike traditional advertising that only informs the audience about a given product or service, experiential marketing must engage as many of the five senses as possible, evoking an emotional response in the consumer. It’s this interior feeling that marks an experience indelibly in the psyche. At TOP, we’re experts at triggering sentiment using a broad palette of techniques.

We capture content

Vancouver knows a thing or two about being creative. At TOP, we believe that great experiences should be creatively built to reach the right people. So we work in mass media, social media, grassroots messaging, and other means of communication to ensure that you reach the hearts of your audience.

We activate emotions that get shared

Our experientials need to inform, enlighten, inspire, and delight, so we work diligently to deliver those results and to draw your audience into the brand vision and its root sentiment. We make your new clients want to bring their friends into the experiential as well.

Local experiences for Vancouver companies

We love our Vancouver clients

Even in a city known for its high quality of living, Vancouver businesses can’t afford to rest on their laurels. From the freight companies to the low-footprint clothiers, everyone has to stay razor-sharp. So your unique experiential strategy has to stand out. TOP creates memorable points of immersion that will help your brand get the attention it needs, whether you’re an established brand wanting to expand, or the new kid in Fairview looking to make your name.

Partnering with TOP is like having an in-house creative engine that generates one-of-a-kind, relevant, and empathetic experiences that exemplify our simple, surprising, and significant ideal. But it doesn’t end there. As a full-service agency, we broadcast your unforgettable experiences through myriad marketing channels, straight to the best audience.

Why hire a Vancouver experiential marketing agency?

Hiring a hometown experiential marketing agency means bringing in a partner that has the know-how, creativity, and drive to make your experiential marketing campaign work, in “Gastown” and across the globe. TOP works on every facet of modern marketing here in Vancouver, but also with a global scale and reach. Our logistical experience comes from years of getting exposure for innovative local companies like yours, with a wide range of audiences. We draw on complex emotions and modes of messaging, and we promote brand recognition, loyalty, and value.

Experiential marketing for Vancouver companies

From urban design to the most brilliant tourism niche, Vancouver is on the cutting edge, fast-paced and exciting. There’s a reason it’s considered one of the best cities on the continent. So is the TOP Agency. We move fast — really fast. Sometimes the greatest experiential marketing campaign is the one that seems so perfectly timed (and timely) that it borders on prescience. We have our finger on Vancouver’s pulse, and we can predict what your audiences are looking for and give it to them in a way they never expected. That’s experiential marketing that hits on “simple, surprising and significant.” That’s TOP Experiential Marketing right here in Vancouver.

An Experiential Marketing Agency that lives in Vancouver

As a local experiential marketing agency we know your business, your competition, and your customers. That’s because we’re not just a Vancouver agency, we’re also natives who live, work, and play right here. When you combine a global agency with a local feel, you get an experiential marketing campaign that works everywhere.

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