In order to be great, an experiential marketing campaign must accomplish three things: it has to be relevant for the target audience, unique to the individual, and compelling enough to connect to the emotions. Regardless of how thought-provoking an experience, if it doesn’t reach the right people it will fail, and the “same old” experiences are just that: old. Emotional engagement or empathy is critical to a memorable experience. If your audience doesn’t get something emotionally powerful from your experience it is unlikely they are going to go tell their friends about your company. Novelty is good, true connection is excellent.
Here are a few of the kinds of experiential marketing services that The TOP Agency offers:
- Exhibitions and Conferences
- Product Launches
- Live Event Creation
At TOP, we are experts in all three branches of successful experiential advertising — relevance, uniqueness, and empathy. Our shorthand for it is, “simple, surprising, and significant.” This mantra is woven through everything we do for our Vancouver clients, whether they be scrappy startups in Mount Pleasant or major multinationals with teams and business interests around the globe. Our ace team has the background and expertise to meet all three goals. And we do it right here in “The V.”
Anyone would agree that standing out in our town’s complex and dynamic business scene requires serious innovation. The TOP Agency has a wealth of experience in building forward-thinking and revolutionary experiential marketing campaigns, around the globe and around the corner from your local business. We optimize all aspects of your Vancouver experiential campaign, from concepting and planning to execution and post-event follow-up.