A superlative experiential marketing campaign must achieve three things: it has to be relevant for the target audience, unique to the individual, and compelling enough to connect to the emotions. First, regardless of how thought-provoking an experience, if it doesn’t reach the right people it will fail. And the “same old” experiences are just that. Emotional engagement is critical to a memorable experience. Your audience must experience your event, campaign, or pop up on a level that goes beyond mere novelty. We want them to want to tell their friends.
Here are a few of the kinds of experiential marketing services that The TOP Agency offers:
- Exhibitions and Conferences
- Product Launches
- Live Event Creation
At TOP, we are experts in all three aspects of successful experiential advertising — relevance, uniqueness, and empathy. Our shorthand for it is, “simple, surprising, and significant.” We weave this mantra through everything we do for our Toronto clients. It doesn’t matter if you’re a scrappy startup in the Distillery District or a major multinational with a global reach. Our ace team has the background and expertise to meet all three goals. And we do it right here in “The 6ix.”
Smart business owners know that it takes serious innovation to stand out in a complex and dynamic business scene like Toronto’s. The TOP Agency has a wealth of experience built up over years creating forward-thinking and revolutionary experiential marketing campaigns, around the globe and around the corner. We optimize all aspects of your Toronto experiential campaign, from concepting and planning to execution and post-event follow-up.