Toronto Experiential Marketing agency

Experiential Marketing that makes memories

Experiential Marketing that’s at home in Toronto but covers the globe

Talk to an Experiential Marketing expert
Experiential Marketing that will put your brand on the map

From Scarborough to King-Spadina, our experiential marketing campaigns smash the competition

A superlative experiential marketing campaign must achieve three things: it has to be relevant for the target audience, unique to the individual, and compelling enough to connect to the emotions. First, regardless of how thought-provoking an experience, if it doesn’t reach the right people it will fail. And the “same old” experiences are just that. Emotional engagement is critical to a memorable experience. Your audience must experience your event, campaign, or pop up on a level that goes beyond mere novelty. We want them to want to tell their friends.

Here are a few of the kinds of experiential marketing services that The TOP Agency offers:

  • Exhibitions and Conferences
  • Product Launches
  • Live Event Creation
  • Roadshows

At TOP, we are experts in all three aspects of successful experiential advertising — relevance, uniqueness, and empathy. Our shorthand for it is, “simple, surprising, and significant.” We weave this mantra through everything we do for our Toronto clients. It doesn’t matter if you’re a scrappy startup in the Distillery District or a major multinational with a global reach. Our ace team has the background and expertise to meet all three goals. And we do it right here in “The 6ix.”

Smart business owners know that it takes serious innovation to stand out in a complex and dynamic business scene like Toronto’s. The TOP Agency has a wealth of experience built up over years creating forward-thinking and revolutionary experiential marketing campaigns, around the globe and around the corner. We optimize all aspects of your Toronto experiential campaign, from concepting and planning to execution and post-event follow-up.

We are resourceful

Budgets are undeniably critical in business, and even more so to up-and-coming startups in a city like Toronto. But concepts are crucial too. We find ways to do more with less, without compromising creativity.

We make sensory, immersive points of engagement

Unlike traditional advertising that only informs the audience about a given product or service, experiential marketing must engage as many of the five senses as possible, evoking an emotional response in the consumer. It’s this interior feeling that marks an experience indelibly in the psyche. At TOP, we’re experts at triggering sentiment using a broad palette of techniques.

We capture content

As an arts center, Toronto knows a thing or two about being creative. At TOP, we believe that great experiences should be creatively built to reach the right people. So we work in mass media, social media, grassroots messaging, and other means of communication to ensure that you reach the hearts of your audience.

We activate emotions that get shared

Our experientials need to inform, enlighten, inspire, and delight, so we work diligently to deliver those results, drawing your audience into the brand vision and its root sentiment. We make your new clients want to bring their friends into the experiential as well.

Local experiences for Toronto companies

We love our Toronto clients

In a city known for its cosmopolitan heart and multicultural set of demands, Toronto businesses can’t afford to sit back and let consumers come to them. From the studio execs to the festival food vendors, everyone has to stay razor-sharp. So your unique experiential strategy has to stand out. TOP creates memorable points of immersion that will help your brand get the attention it needs, whether you’re an established brand wanting to expand, or the new kid in Liberty Village looking to make your name.

Partnering with TOP is like having an in-house creative engine that generates one-of-a-kind, relevant, and empathetic experiences. Simple, surprising, and significant. But it doesn’t end there. As a full-service agency, we broadcast your unforgettable experiences through myriad marketing channels, straight to the best audience.

Why hire a Toronto experiential marketing agency?

Hiring a hometown experiential marketing agency means bringing in a partner that has the know-how, creativity, and drive to make your experiential marketing campaign work, in “T-Dot” and across the globe. TOP works on every facet of modern marketing here in Toronto, but also with a global scale and reach. Our logistical experience comes from years of getting exposure for innovative local companies like yours, with a wide range of audiences.

Experiential marketing for Toronto companies

From TV and radio broadcasting to professional sports, Toronto is on the cutting edge, fast-paced and exciting. So is the TOP Agency. We move fast — really fast. Sometimes the greatest experiential marketing campaign is the one that seems so perfectly timed (and timely) that the moment seems tailor made for it. We have our finger on the city’s pulse. We predict what your audiences are looking for and give it to them before they even know they wanted it. That’s experiential marketing that hits on “simple, surprising and significant.” That’s TOP Experiential Marketing right here in Toronto.

An Experiential Marketing Agency that lives in Toronto

When you combine a global reach with a local feel, you get an experiential marketing campaign that works everywhere. As a local experiential marketing agency we know your business, your competition, and your customers. That’s because we’re not just a local branch agency, we’re natives who live, work, and play right here.

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