In order to be great, an experiential marketing campaign must accomplish three things: it has to be relevant for the target audience, unique to the individual, and compelling enough to connect to their emotions. Regardless of how creative or thought-provoking an experience, if it doesn’t reach the right people it will fail, and the “same old” experiences are just that: old. Finally, emotional engagement is critical to a memorable experience, and your audience must experience your event, campaign, or sample set on a level that goes beyond mere novelty.
- Exhibitions and Conferences
- Product Launches
- Live Event Creation
At TOP, we are experts in all three branches of successful experiential advertising — relevance, uniqueness, and empathy. Our shorthand for it is, “simple, surprising, and significant.” This mantra is woven through everything we do for our San Diego clients, whether they be scrappy startups in the arts neighborhoods or major multinationals. Our ace team has the background and expertise to meet all three goals. And we do it right here in “America’s Finest City”
Anyone would agree that standing out in our town’s complex and dynamic business scene requires serious innovation. TOP Agency has a wealth of experience in building forward-thinking and revolutionary experiential marketing campaigns, around the globe and around the corner from your local business. We optimize all aspects of your San Diego experiential campaign, from concepting and planning to execution and post-event follow-up.