TOP San Diego Experiential Marketing Agency

Our experiential marketing philosophy

Our San Diego experiential marketing and brand activation agency holds one rule above others: “you-first” experiences work, while “me-first” experiences will always fail.

We always put ourselves into the shoes of consumers to brainstorm event concepts, asking ourselves, “What type of experience would surprise and delight us?” Doing this allows us to build a loyal raving fanbase for our brand, instead of creating a transparent event that obviously pushes a product. We always deliver value to consumers first and foremost, whether that’s happiness or information.

Then, we use that value as a vehicle to deliver your brand message. And we reinforce this message after the event ends by finding ways to generate content for digital, social, and public relations. This keeps your audience engaged with your brand.

Our experiential marketing process

Our experiential marketing events are always brainstormed and executed with an eye to mass media, social media, and grassroots opportunities. So we define, map, and quantify the consumer experience before, during and after our event to fully maximize our impact across all of our brand’s channels.

Before the event, we pitch different types of stories to San Diego media. Each hypes up the event, inviting journalists to attend or even just tell their audiences about it. We also create social media posts that get your audience excited—and we ensure they’ll be able to tune in from afar if they’re not locals. During the event, we post real-time on social media—plus, we live-stream it. And after the event, we pitch the media about its impact and share highlights on social media.