An experiential marketing campaign must do three things in order to be great: first, it has to be relevant for the target audience — regardless of how creative or thought-provoking an experience, if it doesn’t reach the right people it will fail. Second, it must be different — the same old experience is just that, old — creating something new and unique is a pillar of experiential marketing. Finally, it has to make your audience feel something — emotional engagement is critical to a memorable experience, and your audience must experience your event, campaign, or sample set on a level that goes beyond mere novelty.
Here are a few of the kinds of experiential marketing services that The TOP Agency offers:
- Exhibitions and Conferences
- Product Launches
- Live Event Creation
At TOP, we are experts in all three branches of successful experiential advertising — relevance, uniqueness, and empathy. Our shorthand for it is, “simple, surprising, and significant.” This mantra is woven through everything we do for our Philadelphia clients, whether they be scrappy startups in Washington Square West or major multinationals. Our ace team has the background and expertise to meet all three goals. And we do it right here in the City of Brotherly Love.
Anyone would agree that standing out in Philly’s complex and dynamic business scene requires serious innovation. The TOP Agency has a wealth of experience in building forward-thinking and revolutionary experiential marketing campaigns around the globe and around the corner from your local business. We optimize all aspects of your Philly experiential campaign, from concepting and planning to execution and post-event follow-up.