There are three things an experiential marketing campaign must do in order to achieve greatness: First, it has to be relevant for the target audience. Regardless of how creative or thought-provoking the experience is, if it doesn’t reach the people you want to reach, it will fail. Second, it must be different. The same old experience is just that: old. Creating something new and unique is a pillar of experiential marketing. Finally, it has to make your audience feel something. Emotional engagement is critical to a good experience, and your audience must experience your event, campaign, or sample set on a level that goes beyond mere novelty.
Here are a few of the kinds of experiential marketing services that the TOP Agency offers:
- Product Launches
- Live Event Creation
- Exhibitions and Conferences
At TOP, we are masters of all three branches of successful experiential advertising — relevance, uniqueness, and empathy. Our shorthand for it is, “simple, surprising, and significant” (catchy, right?). This mantra is woven through everything we do for our Nashville clients, whether they be scrappy startups in Five Points or major multinationals. Our ace team has the background and expertise to meet all three goals. And we do it right here in Music City.
We can tell you that standing out in Nashville’s creative, dynamic business scene requires serious innovation. The TOP Agency has a wealth of experience in building forward-thinking and revolutionary experiential marketing campaigns around the globe and around the corner from your Nashville business. We optimize all aspects of the experience, from concepting and planning to execution and post-event follow-up.