A successful experiential marketing campaign must be three things: relevant, unique, and empathetics. Relevant because regardless of how creative or thought-provoking the experience is, it will fail if it doesn’t reach the people you want it to reach most. Unique because the same old experience is just that: same, old. Creating something unique is a pillar of experiential marketing. Empathetic because is critical to a good experience and your audience must experience your experiential marketing on a level that goes beyond simple relevance.
- Product Launches
- Live Event Creation
- Exhibitions and Conferences
At TOP, we specialize in all three — relevance, uniqueness, empathy. We call it: simple, surprising, and significant. Our Los Angeles experiential marketing team weaves this mantra through everything we do for our Los Angeles clients, whether they be scrappy startups in Silicon Beach or major multinationals downtown. We have the background and expertise to meet all three goals right here in Los Angeles.
At TOP, we know that standing out in LA’s competitive business climate requires some serious creativity. We have a wealth of experience building forward-thinking and innovative experiential marketing campaigns around the globe and around the corner from your Los Angeles business. From concept and planning to execution and post-event follow-up, we optimize all aspects of the experience.