A successful experiential marketing campaign must do three things. It must be extremely relevant to the target audience. No matter how creative or thought-provoking the experience is, it will fail if it doesn’t reach the people you want it to reach most. Second, it must be different. It must ask people to step out of their comfort zone and experience something unique and new. Finally, it has to make your audience feel something. Empathy is critical to a good experience. If your audience experiences your marketing on a level that goes beyond simple relevance, it will have a lasting impression.
These are a few of the kinds of experiential marketing services we specialize in:
- Product Launches
- Live Event Creation
- Exhibitions and Conferences
At TOP, we specialize in all three — relevance, uniqueness, empathy. We call it: simple, surprising, and significant (catchy right?). Our London experiential marketing team has the background and expertise to meet all three goals, and do it in typically London style. This mantra is woven through everything we do for our London clients, whether they be scrappy startups in Canary Wharf or major multinationals in the E14. And we do it right here in London.
At TOP, we know that standing out in London — one of the globe’s most competitive business environments — requires some serious creativity. We have a wealth of experience building forward-thinking and innovative experiential marketing campaigns around the globe and around the corner from your London business. From concept and planning to execution and post-event follow-up, we optimize all aspects of the experience.