A successful experiential marketing campaign must do three things. First, it must be relevant to the target audience. Regardless of how creative or thought-provoking the experience is, it will fail if it doesn’t reach the people you want it to reach most. Second, it must be different. The same old experience is just that: same, old. Creating something unique is a pillar of experiential marketing. Finally, it has to make your audience feel something. Empathy is critical to a good experience and your audience must experience your experiential marketing on a level that goes beyond simple relevance.
- Product Launches
- Live Event Creation
- Exhibitions and Conferences
At TOP, we specialize in all three — relevance, uniqueness, empathy. We call it: simple, surprising, and significant (catchy right?). Our Detroit experiential marketing team has the background and expertise to meet all three goals. This mantra is woven through everything we do for our Detroit clients, whether they be scrappy startups in Corktown or major multinationals on the riverfront. And we do it right here in Detroit.
At TOP, we know that standing out in Detroit’s competitive business climate requires some serious creativity. We have a wealth of experience building forward-thinking and innovative experiential marketing campaigns around the globe and around the corner from your Detroit business. From concept and planning to execution and post-event follow-up, we optimize all aspects of the experience.