Detroit Experiential Marketing agency

Experiential Marketing that gets remembered

Experiential Marketing that is local in feel but global in scope

Talk to an experiential marketing expert
Experiential marketing that will put your brand on the map

From Midtown to Jefferson-Chalmers, our experiential marketing campaigns hit on all cylinders

A successful experiential marketing campaign must do three things. First, it must be relevant to the target audience. Regardless of how creative or thought-provoking the experience is, it will fail if it doesn’t reach the people you want it to reach most. Second, it must be different. The same old experience is just that: same, old. Creating something unique is a pillar of experiential marketing. Finally, it has to make your audience feel something. Empathy is critical to a good experience and your audience must experience your experiential marketing on a level that goes beyond simple relevance.

  • Product Launches
  • Live Event Creation
  • Roadshows
  • Exhibitions and Conferences

At TOP, we specialize in all three — relevance, uniqueness, empathy. We call it: simple, surprising, and significant (catchy right?). Our Detroit experiential marketing team has the background and expertise to meet all three goals. This mantra is woven through everything we do for our Detroit clients, whether they be scrappy startups in Corktown or major multinationals on the riverfront. And we do it right here in Detroit.

At TOP, we know that standing out in Detroit’s competitive business climate requires some serious creativity. We have a wealth of experience building forward-thinking and innovative experiential marketing campaigns around the globe and around the corner from your Detroit business. From concept and planning to execution and post-event follow-up, we optimize all aspects of the experience.

We capture content

Detroit is experiencing a renaissance, boasting a thriving ecosystem of innovative start-ups, creative ventures, and a highly skilled, tech-oriented talent pipeline. We believe that great experiences are built to reach every relevant audience member. We work in mass media, social media, grassroots messaging, and countless other channels to ensure your target audience hears our message loud and clear.

We are resourceful

Budgets are important to any company, but even more so to up-and-coming Detroit startups. But concepts are important too — so we find ways to do more with less, without compromising creativity.

We are creatives

Anyone can dream up an out-of-the-box concept, but not everyone can create one that perfectly ladders to your brand values and audience — not to mention also pull it off with finesse and within budget. That takes a true creative. We're deep thinkers, writers, designers, developers, and concepters with one foot in reality and another in the clouds.

We activate emotions

Our experientials need to inform, enlighten, inspire, and delight, so we work closely with our brands to deliver all of those and draw our audience into the brand vision.

Detroit experiences for Detroit companies

We love our Detroit clients

Detroit’s economy is booming with tech-oriented start-ups and the nation’s fastest growing engineering cluster. It can take a lot for your experiential campaign to stand out in such amazing company. TOP’s experience creating moments that people remember for a long time will help your brand get the attention that you need, whether you’re an established brand looking to expand, or the new kid on Jefferson Avenue looking to make your name.

Partnering with TOP is like having a creative engine building unique, relevant, and empathetic experiences right in your own company. But it doesn’t end there. As a full-service agency, we can create memorable experiences and broadcast them through every marketing channel to any audience.

Why hire a Detroit experiential marketing agency?

Hiring a Detroit-based experiential marketing agency means bringing in a partner that has the know-how, creativity, and drive to make your experiential marketing campaign work in Detroit and across the globe. We draw on complex emotions and messaging, promote brand recognition, loyalty, and value. We have experience working on every facet of modern marketing here in Detroit and the global scale and reach that makes working with us an incredible value. Our logistical experience comes from years of building innovative Detroit experiences for tons of different audiences.

Experiential marketing for Detroit Companies

With a long history as the country’s leader in innovation and manufacturing, Detroit is re-emerging as an energetic high-tech hub. Detroit is fast-paced and exciting, and so are we. We move fast — really fast. Sometimes the greatest experiential marketing campaigns are the ones that seem so perfectly timed, and timely, that they border on prescience. When you have your finger on the pulse of the city, you can predict what your audiences truly want and give it to them — before they even realize they want it. That’s experiential marketing that hits on all three of our core pillars. When you work with an experiential marketing agency from right here in Detroit, you can be sure your campaign will hit all the right notes.

An Experiential Marketing Agency that lives in Detroit

As a local Detroit experiential marketing agency we know your business, and your competition, your customers. That’s because we’re not just a Detroit agency, we’re natives who live, work, and play right here. What makes us even more unique is that we are also a global agency that can bring our wealth of knowledge and experience to bear for your brand. When you combine a global agency with a local feel you get experiential marketing campaigns that work here at home and across the globe.

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