A successful experiential marketing campaign must do three things. First, it must be relevant to the target audience. Regardless of how creative or thought-provoking the experience is, it will fail if it doesn’t reach the people you want it to reach most. Second, it must be different. The same old experience is just that: same, old. Creating something unique is a pillar of experiential marketing. Finally, it has to make your audience feel something. Empathy is critical to a good experience and your audience must experience your experiential marketing on a level that goes beyond simple relevance.
Live Event Creation
Exhibitions and Conferences
At TOP, we specialize in all three — relevance, uniqueness, empathy. We call it: simple, surprising, and significant. Our Denver experiential marketing team has the background and expertise to meet all three goals. This mantra is woven through everything we do for our Denver clients, whether they be scrappy startups in River North or major multinationals in the Denver Tech Center. And we do it right here in Denver.
At TOP, we know that standing out in Denver’s competitive business climate requires some serious creativity. We have a wealth of experience building forward-thinking and innovative experiential marketing campaigns around the globe and around the corner from your Denver business. From concept and planning to execution and post-event follow-up, all aspects are optimized for the greatest impact.