A quality experiential marketing campaign success is dependent on three crucial elements. First, it has to be relevant to the target audience. If it doesn’t reach the people you want it to reach most, it loses a significant amount of its value. It must be unique. If you haven’t made them remember the experience, you haven’t provided an experience worth creating. Finally, you need to make your audience feel something. That empathy is what will set your company apart from other brands. A truly unique encounter tethered into your brand’s image will have a lasting impression.
- Product Launches
- Live Event Creation
- Exhibitions and Conferences
At TOP, we develop all of our concepts around the basis of these three elements for everything we do in the windy city. Whether for scrappy startups or major multinationals, each project is carefully calculated for a structurally sound execution.
We have a history building forward-thinking and innovative experiential marketing campaigns not just around the corner from your Chicago business, but around the globe. In Chicago you’ve got to get pretty creative to stand-out. From concepting and planning, to execution, and post-event follow up, we optimize every aspect of the experience to create something both on-brand and on-target.