A quality experiential marketing campaign requires three crucial elements. First, it has to be relevant to the target audience. Irrelevant of how creative or thought-provoking the experience is, if it doesn’t reach the people you want it to reach most, it loses a lot of its value. Second, it must be unique. If you haven’t made them remember the experience, you didn’t provide an experience worth creating. And the final, most critical element is empathy. The amount of impact it takes to make a person feel something is how you create the optimum experience. A truly unique encounter tethered to your brand’s image will have a lasting impression.
- Product Launches
- Live Event Creation
- Exhibitions and Conferences
At TOP, we specialize in these three elements and consider them a foundation for all we do in Charlotte. Whether they be scrappy startups or major multinationals, each project is handled with the utmost attention and care. Our dedicated experiential marketing team has the background and expertise to meet all three goals. And we do it right here in Charlotte.
At TOP, we have a history building forward-thinking and innovative experiential marketing campaigns not just around the corner from your Charlotte business, but around the globe. And we know that among Charlotte’s expanding business-scene, you’ve got to get pretty creative to stand-out. From concepting and planning, to execution, and post-event follow up, we optimize every aspect of the experience to create something both on-brand and on-target.