A quality experiential marketing campaign requires several key elements in order to be successful. First, it has to be relevant to the target audience. Regardless of how creative or thought-provoking the experience is, if it doesn’t reach the people you want it to reach most, it will fail. Second, it must be unique. If you haven’t made them remember you, you didn’t provide an experience worth creating. And the final is empathy. The amount of impact it takes to make a person feel something is how you create an optimal experience and is what will set you apart from other brands. That experience tethered into your brand’s image will have a lasting impression.
- Product Launches
- Live Event Creation
- Exhibitions and Conferences
At TOP, we specialize in all three — relevance, uniqueness,and empathy. This mantra is woven through everything we do for our Austin clients whether they be scrappy startups or major multinationals. Our dedicated experiential marketing team has the background and expertise to meet all three goals. And we do it right here in Austin.
At TOP, we have experience building forward-thinking and innovative experiential marketing campaigns not just around the corner from your Austin business, but around the globe. And we know that among Autin’s massive business-scene, you’ve got to get pretty creative to stand-out. From concepting and planning, to execution, and post-event follow up, we optimize every aspect of the experience to create something both on-brand and on-target.