A great experiential marketing campaign must do three things in order to be successful. First, it has to be relevant for our target audience. Regardless of how creative or through provoking the experience is, if it doesn’t reach the people you want it to reach most, it will fail. Second, it must be different. The same old experience, is just that, same old. Creating something unique is a pillar of experiential marketing. Finally, it has to make your audience feel something. Empathy is critical to a good experience and your audience must experience your experiential on a level that goes beyond relevance or novelty.
These are a few of the kinds of experiential marketing services we specialize in:
- Product Launches
- Live Event Creation
- Sampling Activities
- Exhibitions and Conferences
At TOP, we specialize in all three — relevance, uniqueness, empathy. Though we have a short hand for it, we call it: simple, surprising, and significant (catchy right?). Our Atlanta experiential marketing team has the background and expertise to meet all three goals. This mantra is woven through everything we do for our Atlanta clients whether they be scrappy startups in Tech Village or major multinationals. And we do it right here in Atlanta.
At TOP, we know that standing out among Atlanta’s major business scene requires some serious creativity. We have a wealth of experience building forward-thinking and innovative experiential marketing campaigns around the globe and around the corner from your Atlanta business. From concepting and planning, to execution, and post-event follow up, we optimize all aspects of the experience.