Experiential marketing lives and dies in three different ways. First, it has to be relevant. Without relevance for your audience an experiential marketing campaign will be simply glossed over as “for someone else.” Determining relevance sets the stage for being successful in the next two ways. Your experiential marketing campaign must next be unique. It’s not enough to roll out the same old messages, in the same old way. They must be new, fresh, surprising, and engaging if they are going to be work on the level that the third aspect operates.
An experiential marketing campaign must have empathy. Your customer has to be able to experience it on a level that goes beyond reason (relevance), or interest (uniqueness). It must mean something to them. Win all three, and you win the day.
- Product Launches
- Live Event Creation
- Sampling Activities
- Exhibitions and Conferences
At TOP, we specialize in relevance, uniqueness, and empathy, though we’ve simplified it down to more of a mantra: simple, surprising, significant. We bring this mantra and all that it means to every experiential campaign we run. It’s not enough for us to reach our audience on just one level. We want to reach them on all three and provide and amazing experience that people will be talking about now, and years from now.