Experiential Marketing Agency

About us.

We ensure your brand is experienced at its very best.

Our innovative team is continuously seeking fresh ways to activate brands and connect them with engaged audiences. Whether it’s a product launch, sampling activity, a live event, or any other experience, we create unique moments that impact, influence, and leave a lasting impression on the audience.

We are memory creators; resourceful creatives that activate emotions and ensure that your brand’s quality and messaging are perceived as you want them to be. We strive every day to make sure your audience experiences you at your very best.

Our innovative team is continuously seeking fresh ways to activate brands and connect them with engaged audiences. Whether it’s a product launch, sampling activity, a live event, or any other experience, we create unique moments that impact, influence, and leave a lasting impression on the audience.

We are memory creators; resourceful creatives that activate emotions and ensure that your brand’s quality and messaging are perceived as you want them to be. We strive every day to make sure your audience experiences you at your very best.

Our approach.

No Such Thing as Traditional Experiential Marketing

Experiential marketing must thrive on three separate levels: relevance, uniqueness, and empathy. We approach each of these three components and create campaigns designed to get your audience's attention, show them something surprising, and reach them on a personal level. 

We specialize in relevance, uniqueness, and empathy though we've simplified it down to a mantra of sorts: simple, surprising, and significant. we bring this mantra and all that it entails to every experiential campaign we run. It's not enough for us to reach our audience on just one level. We want to reach them on all three to guarantee an experience that sticks with them. 

How we work.

Keeping all the moving parts moving seamlessly

Experiential marketing campaigns can be complex. There are many moving parts that need to come together at just the right times for maximum effect. We have experience concepting, planning, executing, and optimizing the entire experiential marketing experience. 

Because it's more than just the experience itself. A successful campaign requires creative thinkers, writers, designers, developers, strategists, media experts, digital ninjas, and top-flight project managers to keep everything on task, time, and budget. We do it all from the initial germ of the idea through the doors closing and beyond. Our team makes sure that every aspect of the experience is tailored for you and your audience. 

There's no such thing as a traditional experiential marketing company

We're ready to bring strategy, creativity, and most of all, empathy to your experiential.

Experiential marketing lives and dies in three different ways. First, it has to be relevant. Without relevance for your audience an experiential marketing campaign will be simply glossed over as “for someone else.” Determining relevance sets the stage for being successful in the next two ways. Your experiential marketing campaign must next be unique. It’s not enough to roll out the same old messages, in the same old way. They must be new, fresh, surprising, and engaging if they are going to be work on the level that the third aspect operates.

An experiential marketing campaign must have empathy. Your customer has to be able to experience it on a level that goes beyond reason (relevance), or interest (uniqueness). It must mean something to them. Win all three, and you win the day.

  • Product Launches
  • Live Event Creation
  • Sampling Activities
  • Roadshows
  • Exhibitions and Conferences
  • Festivals

At TOP, we specialize in relevance, uniqueness, and empathy, though we’ve simplified it down to more of a mantra: simple, surprising, significant. We bring this mantra and all that it means to every experiential campaign we run. It’s not enough for us to reach our audience on just one level. We want to reach them on all three and provide and amazing experience that people will be talking about now, and years from now.

Our Values and Beliefs

We activate emotions

We work closely with brands to create experiences that place the consumer first, informing, enlightening, inspiring, and delighting all of their senses — while drawing them into our brand vision.

We are resourceful

Budgets are as important as concepts so we find ways to do more with less without compromising the creativity but still maintaining the ROI.

We create memorable content

Our team of writers, designers, developers, deep thinkers, and crafty concepters drive our experiential engine turning the mundane into the memorable.

We reach every audience

We believe in defining, mapping, and quantifying the consumer experience to ensure seamless integration across every channel for every audience.

Our capabilities.

Product Launches

We create striking and memorable events which launch new products or re-launch existing ones.

Live Event Creation

We harness the power of Live Events to create unique, emotive events which create brand loyalists.

Sampling activities

Often the easiest way to bring new people into a brand or to encourage brand loyalty swapping is through a series of sampling activities which can be arrange locally, nationally or event internationally.

Roadshows

Our roadshow projects are completely bespoke but can encompass everything from venue scouting and travel organization through to roadshow on site management and attendee surveying.

Exhibitions and conferences

We create unique exhibitions and conferences for brands wanting to own their Thought Leadership spaces and work with smaller brands on creating unique experiences at third party events.

Festivals

Let us take the stress out of festival management and creation, by running everything from security and design through to media and attendees.

FAQ

Why Hire an Experiential Marketing company?

Experiential marketing campaigns draw on complex emotions and messaging to promote brand recognition, loyalty, and value. They call on many marketing disciplines to be interwoven at the same time. An agency that specializes in every component will ensure that your campaign hits all the right notes at the right time.

How Can Experiential Marketing Help My Business?

Experiential marketing provides customers with the kind of personalized attention they won’t get elsewhere;  empowering the consumer and creating a memorable moment that resonates. Once empowered, consumers want to share that feeling with others, boosting the brand and building name recognition.

How Can I Make My Experiential Successful?

A thriving experiential marketing campaign hits on the three key components of relevance, uniqueness, and empathy. But it also works logistically with all the individual services and components working like clockwork. Choosing an agency that can deliver on the creative and logistical at the same time is your best bet for success. 

Why Hire an Experiential Marketing company?

Experiential marketing campaigns draw on complex emotions and messaging to promote brand recognition, loyalty, and value. They call on many marketing disciplines to be interwoven at the same time. An agency that specializes in every component will ensure that your campaign hits all the right notes at the right time.

How Can Experiential Marketing Help My Business?

Experiential marketing provides customers with the kind of personalized attention they won’t get elsewhere;  empowering the consumer and creating a memorable moment that resonates. Once empowered, consumers want to share that feeling with others, boosting the brand and building name recognition.

How Can I Make My Experiential Successful?

A thriving experiential marketing campaign hits on the three key components of relevance, uniqueness, and empathy. But it also works logistically with all the individual services and components working like clockwork. Choosing an agency that can deliver on the creative and logistical at the same time is your best bet for success. 
Experiential Marketing Agency

Why choose TOP?

Create an amazing experience for your customers. One they aren't soon to forget.

A Wealth of Experience

Experiential marketing campaigns can be complex to plan and execute. We have experience concepting, planning, executing, and ultimately, optimizing post-experience opportunities.

More than Just an Experience

At TOP, we're more than just an experiential marketing agency. We're also writers, designers, developers, strategists, PR-experts, and digital ninjas who can bring experience in many disciplines to your experiential marketing campaign to ensure its success.

From Concept through Post-Event

An experience isn't over when the doors close. Our post-event planning helps you to maximize your experiential marketing campaign's impact is extending long after the event is done.

Our expertise.

  • Product Launches
  • Live Event Creation
  • Sampling Activities
  • Roadshows
  • Exhibitions and Conferences
  • Festivals
  • Partnerships 

75%

The number of B2B marketers who say experiential marketing haw proven to be their most successful ma

Turn potential customers into brand advocates

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.