Experiential Marketing Philadelphia
1900 Market St. Philadelphia, PA 19103
Philadelphia Experiential MarketingCreating breakthrough, buzzworthy events that are fun for consumers and slam-dunks for brands is our bread and butter. TOP Agency Philadelphia is serious about the process of creating and supporting memorable events, stunts, and audience experiences. We boast a long list of successful events—from large-scale festivals to small pop-ups—all across the US. We believe the best experiential marketing ideas are born out of momentum. We take your brand from idea to execution, implementing high-ROI tactics that both engage the audience and amplify the experience across channels and geographies.
Our event marketing philosophyOur experiential marketing department prioritizes the consumer's experience first. After working closely with your brand to identify key messages, we begin crafting creative concepts that inform, enlighten, inspire, and entertain our audience. By engaging their senses, we deliver value. By delivering value, we convert interest into enthusiasm. To achieve this, we define, map, and quantify the consumer experience. The better we understand consumer habits and behavior, the easier it is to create a personalized experience and boost brand loyalty. Of course, pulling off a fantastic event also requires meticulous planning. We plan and prepare for everything: challenging circumstances such as inclement weather, problems with hired talent, logistical issues, and major breaking news.
Philadelphia experiential marketing processWe believe that great experiences should be built with mass media, social media, and grassroots opportunities also in mind. In preparation for your event, we pitch news stories to the Philadelphia media and invite them to attend. We get your audience excited with fun social media posts. On game day, we deliver real-time social media posting, customer post curation, and live-streaming for coverage that leads to a lasting impact. We even keep the momentum going after your event with social media posts and media pitches. Unlike other agencies, who define their SOW by billable hours, we work to minimize cost and time. We cut down on middlemen but maintain high-quality relationships with a select network of partners that allows us to scale efficiently. For measuring the impact of our experiential events, we use methods similar to our other campaigns—understanding reach and engagement, advertising equivalence and message quality.
Philadelphia center city district locationWe're near the gorgeous Rittenhouse Square, the heart of the city for businesses and consumers alike. This location gives us access to world-class venues and some of Philadelphia's most scenic spots. We employ our own experiential marketing, video production, data insights, copywriters, and graphic designers to drive content and production. Our team got its start helping startups with limited event budgets, so we're especially good at managing estimates and costs. Today, we work with major brands in the finance, tech, education and healthcare sectors—developing and pulling off unforgettable events for clients of all sizes.
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Our Philadelphia office would love to hear from you. Do you have an exciting brand, project, or campaign we could help with? We respond quickly.
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