• 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Thursday, August 5, 2021

The New Rules of Thought Leadership

By Ben Kaplan, CEO @ TOP Agency

About the event.

How to Become an Industry Influencer

Would you like to leverage the power of thought leadership to ramp up your company's industry reach?

Would you like to drive the current conversation in the news or social media?

How about increasing the influence of your personal brand?

More than ever before there is a symbiotic relationship between a company’s thought leadership footprint and an individual’s thought leadership platform.

In this dynamic webinar, TOP Global CEO Ben Kaplan will explore the thought leadership insights derived from his work in the thought leadership field for more than two decades. You will learn how to establish key pillars of your company’s expertise and then create a macro, micro, and nano versions of it that are designed to be simple, surprising, and significant.

If you’re an individual or part of a company that needs to quickly establish or reinforce authority in your field or industry of interest — without having to write a book — then this is the webinar for you.

Thursday, August 5, 2021 3:00 PM to 4:00 PM EDT 2:00 PM to 3:00 PM CDT 12:00 PM to 1:00 PM PDT 60 minutes

Would you like to leverage the power of thought leadership to ramp up your company's industry reach?

Would you like to drive the current conversation in the news or social media?

How about increasing the influence of your personal brand?

More than ever before there is a symbiotic relationship between a company’s thought leadership footprint and an individual’s thought leadership platform.

In this dynamic webinar, TOP Global CEO Ben Kaplan will explore the thought leadership insights derived from his work in the thought leadership field for more than two decades. You will learn how to establish key pillars of your company’s expertise and then create a macro, micro, and nano versions of it that are designed to be simple, surprising, and significant.

If you’re an individual or part of a company that needs to quickly establish or reinforce authority in your field or industry of interest — without having to write a book — then this is the webinar for you.

What you’ll learn

  • The changing dynamics of what creates thought leadership.
  • How to be timely and relevant to ongoing media coverage.
  • The important role of data in establishing your thought leadership platform.
  • The power of overlooked niche topics to create supersized impact.
  • How to get regular TV appearances by thinking like a producer.
  • Optimizing the use of different marketing channels—including mass media, social media, and conferences.
  • Harnessing the power of story (and case studies) to demonstrate expertise without a “hard sell”.
  • How to make your ideas more sticky and shareable with your target audience.
  • The key habits that will transform you from a thought follower to a thought leader.

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Thursday, August 5, 2021

The New Rules of Thought Leadership

By Ben Kaplan, CEO @ TOP Agency