• 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, September 22, 2021

The New Rules of PR

By Ben Kaplan, CEO @ TOP Agency

About the event.

Leverage the new agile ways of public relations

There has never been a better time to use PR to drive gains in awareness for your product, brand, company, or cause. But are you navigating the landscape effectively?

The rules of PR are changing. You can leverage breaking news and the trending social conversation in increasingly agile ways. With these new methods comes the potential for huge levels of success.

We'll draw upon real-life examples so that you can see the methods being put into practice by some of the most successful campaigns in recent history.

TARGET AUDIENCE:

* Major B2C brands that need to drive awareness, consideration, and purchase of their products.
* Major B2B brands that need to accelerate their sales cycle and become industry thought leaders.
* Startup founders and entrepreneurs who need to get more with less budget.
* Anyone who wants to accelerate their growth with a new approach to PR.

Wednesday, September 22, 2021 3:00 PM to 4:00 PM EDT 2:00 PM to 3:00 PM CDT 12:00 PM to 1:00 PM PDT 60 minutes

There has never been a better time to use PR to drive gains in awareness for your product, brand, company, or cause. But are you navigating the landscape effectively?

The rules of PR are changing. You can leverage breaking news and the trending social conversation in increasingly agile ways. With these new methods comes the potential for huge levels of success.

We'll draw upon real-life examples so that you can see the methods being put into practice by some of the most successful campaigns in recent history.

TARGET AUDIENCE:

* Major B2C brands that need to drive awareness, consideration, and purchase of their products.
* Major B2B brands that need to accelerate their sales cycle and become industry thought leaders.
* Startup founders and entrepreneurs who need to get more with less budget.
* Anyone who wants to accelerate their growth with a new approach to PR.

What you’ll learn

  • How to create newsworthiness with data.
  • How to use a competitor’s coverage to your advantage.
  • How to ensure you’re maximizing your approach with each story.
  • How to dramatically increase response rates on your pitches.
  • How to ensure that your messaging has viral potential.

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, September 22, 2021

The New Rules of PR

By Ben Kaplan, CEO @ TOP Agency