Influencer marketing consistently converts at a higher rate than traditional advertising. But how do you know which influencers can deliver real business results rather than just vanity metrics?
In this dynamic presentation updated for the COVID-19 pandemic, TOP Global CEO Ben Kaplan shows why now is the time to utilize both organic and paid influencers — and leverage the connection they already have with their audience — to drive brand awareness, consideration, and purchase.
Did you know that 31% of consumers have purchased a product or service after seeing an influencer use it?
What you’ll learn
- How to score potential influencers against key objectives
- How to structure an influencer campaign for more ROI
- Why the pandemic has made influencers more open to new creative kinds of brand deals
- Why influencer marketing is a team sport
- How to layer multiple influencer tiers in one campaign
- How to scale an influencer relationship program
- How to use data to deliver real value to influencers
- How to leverage influencer blueprints for creative content
- How to measure results and reward performance
About the presenter
Ben Kaplan
CEO @ TOP Agency
Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).
Reserve your spot
- 3:00 PM EDT
- 2:00 PM CDT
- 12:00 PM PDT
Wednesday, August 10, 2022
The New Rules of Influencer Marketing
By Ben Kaplan, CEO @ TOP Agency