• 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, July 27, 2022

The New Rules of Email Marketing

By Ben Kaplan, CEO @ TOP Agency

Are your email campaigns fully optimized for success?

Are your subject lines as good as they need to be?

Are you providing valuable content that the recipient actually wants to receive?

In this ‘New Rules of Email Marketing’ webinar, TOP Worldwide CEO Ben Kaplan will discuss how the pandemic’s shift in email consumption patterns has created a huge opportunity to make your email marketing strategy more powerful — and content driven — than ever before.

Whether you’re looking to build industry thought leadership, drive new business goals, build awareness of a promotion, improve retention rates, or launch a new product, Ben’s methods are applicable and proven to succeed across common email marketing objectives.

What you’ll learn

  • The types of email content that drive high engagement
  • How to track metrics beyond opens and clicks to better optimize
  • How to design your emails to enable people to process key information
  • How to make your emails more relevant with dynamic content
  • How to use time triggers to increase conversion
  • How to setup automation and follow up sequences
  • How to go from individual emails to a more sequential approach
  • How to know when to do fancy design or plain text email

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, July 27, 2022

The New Rules of Email Marketing

By Ben Kaplan, CEO @ TOP Agency