• 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, October 21, 2020

The Power of Viral Marketing

By Ben Kaplan, CEO @ TOP Agency

About us.

Would you like to drive millions of users to your website, product, app, or brand?

Would you like to be able to test a piece of content to see if it has viral potential?

What if instead of paying for audience reach, you could find organic influencers who will virally spread your message for you?

In 'The Power of Viral Marketing,' Kaplan will show you how the same principles that cause a cat video to go viral, a social cause to spread, or an unknown startup to accumulate billions of users, can help you get far greater marketing results in less time. Learn how to use the viral litmus test to accelerate word-of-mouth buzz, enhance click-through rates, and increase the effectiveness of digital advertising.

Kaplan will reveal five viral levers:

1. CONTEXT IS CONTAGIOUS

How can you position your product to be more buzzworthy?

2. IDEAS ARE CONTAGIOUS

How can you make your core ideas easier to spread?

3. DATA IS CONTAGIOUS

How can you recognize and optimize potentially viral content?

4. EMOTIONS ARE CONTAGIOUS
How can you create more memorable and engaging campaigns?

5. TIMING IS CONTAGIOUS

How can you trigger your audience to not delay and take action today?

Wednesday, October 21, 2020 3:00 PM to 4:00 PM EDT 2:00 PM to 3:00 PM CDT 12:00 PM to 1:00 PM PDT 60 minutes

Would you like to drive millions of users to your website, product, app, or brand?

Would you like to be able to test a piece of content to see if it has viral potential?

What if instead of paying for audience reach, you could find organic influencers who will virally spread your message for you?

In 'The Power of Viral Marketing,' Kaplan will show you how the same principles that cause a cat video to go viral, a social cause to spread, or an unknown startup to accumulate billions of users, can help you get far greater marketing results in less time. Learn how to use the viral litmus test to accelerate word-of-mouth buzz, enhance click-through rates, and increase the effectiveness of digital advertising.

Kaplan will reveal five viral levers:

1. CONTEXT IS CONTAGIOUS

How can you position your product to be more buzzworthy?

2. IDEAS ARE CONTAGIOUS

How can you make your core ideas easier to spread?

3. DATA IS CONTAGIOUS

How can you recognize and optimize potentially viral content?

4. EMOTIONS ARE CONTAGIOUS
How can you create more memorable and engaging campaigns?

5. TIMING IS CONTAGIOUS

How can you trigger your audience to not delay and take action today?

What you’ll learn

  • How to use strategic context to make your product go viral
  • How to use structured creativity to generate viral content
  • How to use data to test and optimize for virality
  • How to optimize your ad buys by targeting active sharers
  • How to leverage timely moments to drive audience action
  • How to "seed" content with influencers who will spread it faster
  • How to simplify complex ideas and increase their viral velocity

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, October 21, 2020

The Power of Viral Marketing

By Ben Kaplan, CEO @ TOP Agency