• 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Wednesday, September 30, 2020

The Power of Stackable Content

By Ben Kaplan, CEO @ TOP Agency

The Power of Stackable Content

Are you creating content in a scalable and efficient way?

Many businesses invest heavily in content creation but fail to achieve maximum return on investment despite the substantial allotment of time, money, and resources.

What if you could more efficiently deploy your content across multiple channels and improve your ability to deliver an effective message along the way?

Stackable content enables you to be 3x to 5x more efficient with your content generation by first creating your most important original material and then distilling derivative content from it.

With pillar content as the primary source material and macro content amplifying the key ideas contained within that pillar, micro and nano content are then derived to reinvent and reimagine the output for new platforms and audiences.

Stackable content also allows you to reuse, reinvent, and redeploy your current content for more ROI, and in doing so, creates content that is more “on message” and "on brand." In this webinar, TOP Global CEO Ben Kaplan will explore stackable content and demonstrate how he has successfully utilized this approach in the past. Topics covered will include.

Wednesday, September 30, 2020 4:00 PM to 5:00 PM EDT 3:00 PM to 4:00 PM CDT 1:00 PM to 2:00 PM PDT 60 minutes

Are you creating content in a scalable and efficient way?

Many businesses invest heavily in content creation but fail to achieve maximum return on investment despite the substantial allotment of time, money, and resources.

What if you could more efficiently deploy your content across multiple channels and improve your ability to deliver an effective message along the way?

Stackable content enables you to be 3x to 5x more efficient with your content generation by first creating your most important original material and then distilling derivative content from it.

With pillar content as the primary source material and macro content amplifying the key ideas contained within that pillar, micro and nano content are then derived to reinvent and reimagine the output for new platforms and audiences.

Stackable content also allows you to reuse, reinvent, and redeploy your current content for more ROI, and in doing so, creates content that is more “on message” and "on brand." In this webinar, TOP Global CEO Ben Kaplan will explore stackable content and demonstrate how he has successfully utilized this approach in the past. Topics covered will include.

What you’ll learn

  • How to use stackable content to diversity your output, including long-form writing, video, and cross-platform pollination.
  • How to reinvent content with new headlines to bring in different audiences.
  • How to mine your content archives for new, fresh material.
  • The different blueprints you can use to create more impactful content
  • How to create pillar content that is ‘meatier’ and enables you to multiply one into many.
  • How to use stackable content to create a thorough content and distribution plan.

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Wednesday, September 30, 2020

The Power of Stackable Content

By Ben Kaplan, CEO @ TOP Agency