• 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Wednesday, October 7, 2020

The Power of Rapid Response PR

By Ben Kaplan, CEO @ TOP Agency

The Power of Rapid Response PR

Are you capitalizing on trending news stories to insert your brand in the cultural conversation? Are you monitoring competitors and partners to piggyback on their industry news? Are you tracking relevant article topics to make sure that the reporter has your brand top-of-mind?

An effective and efficient rapid response PR program represents a huge opportunity to drive consistent media coverage, industry thought leadership, and share of mind with key journalists — all at a local, national, or global scale.

In this impactful webinar, TOP Global CEO Ben Kaplan will demonstrate how his data-driven rapid response methodology represents a significant innovation in how PR firms monitor, react, and respond to breaking news on a real-time basis in 20+ countries worldwide.

Wednesday, October 7, 2020 4:00 PM to 5:00 PM EDT 3:00 PM to 4:00 PM CDT 1:00 PM to 2:00 PM PDT 60 minutes

Are you capitalizing on trending news stories to insert your brand in the cultural conversation? Are you monitoring competitors and partners to piggyback on their industry news? Are you tracking relevant article topics to make sure that the reporter has your brand top-of-mind?

An effective and efficient rapid response PR program represents a huge opportunity to drive consistent media coverage, industry thought leadership, and share of mind with key journalists — all at a local, national, or global scale.

In this impactful webinar, TOP Global CEO Ben Kaplan will demonstrate how his data-driven rapid response methodology represents a significant innovation in how PR firms monitor, react, and respond to breaking news on a real-time basis in 20+ countries worldwide.

What you’ll learn

  • The 3 types of rapid response blueprints and how to utilize them for a competitive edge
  • How to use competitor and partner media coverage to accelerate your growth
  • How to use large companies in your industry and beyond to raise your profile
  • How to use topical industry news to make your brand interesting and relevant
  • How to build a cutting edge, technology-driven monitoring stack that gives you an advantage
  • How using data in your rapid response program can create instant newsworthiness
  • How to structure 3-5 person teams to conduct real-time responsive PR at an international scale
  • How to create key analytics that measure the effectiveness of your rapid response efforts
  • How to leverage rapid response PR in hot button sectors like cybersecurity and pandemic health

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Wednesday, October 7, 2020

The Power of Rapid Response PR

By Ben Kaplan, CEO @ TOP Agency