• 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, December 2, 2020

The New Rules of Web Development

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Web Development

How To Give Your Website Superpowers

Is your website’s intent mapping generating the best sales leads?

Is your website delivering on your goals while delivering a world-class digital experience?

In ‘The New Rules of Web Development’ TOP Global CEO Ben Kaplan delivers the 5 phase strategy behind creating a stellar website that is optimized for your sales goals and the customer’s experience, simplifying choices for the end user to drive them toward a desired action.

If you rely on your website for leads or revenue and want to optimize the returns you're seeing from it, then this is the webinar for you.

Wednesday, December 2, 2020 3:00 PM to 4:00 PM EST 2:00 PM to 3:00 PM CST 12:00 PM to 1:00 PM PST 60 minutes

Is your website’s intent mapping generating the best sales leads?

Is your website delivering on your goals while delivering a world-class digital experience?

In ‘The New Rules of Web Development’ TOP Global CEO Ben Kaplan delivers the 5 phase strategy behind creating a stellar website that is optimized for your sales goals and the customer’s experience, simplifying choices for the end user to drive them toward a desired action.

If you rely on your website for leads or revenue and want to optimize the returns you're seeing from it, then this is the webinar for you.

What you’ll learn

  • The 5 phases to creating a world-class digital experience
  • How to identify which web development platform is right for you
  • How to optimize your site for SEO, mobile, and e-commerce
  • How to ensure your lead intent mapping consistently delivers strong sales leads
  • How to optimize layouts for desktop, mobile, and tablet whilst managing to use the inherent strengths of each.
  • How to implement an analytics stack that tracks the most important and relevant data
  • How to develop navigation and site hierarchy that balances the user experience with what Google wants for SEO
  • How your site can be better integrated with other online and offline properties that are part of the digital ecosystem.

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, December 2, 2020

The New Rules of Web Development

By Ben Kaplan, CEO @ TOP Agency