• 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, November 25, 2020

The New Rules of TV Advertising

By Ben Kaplan, CEO @ TOP Agency

The New Rules of TV Advertising

TV Has Changed, So Should Your Strategy

As TV evolves, is your advertising strategy evolving with it?

Are the impressions you’re getting from your TV budget optimized for maximum ROI?

Do you have the right measurement and tracking in place to effectively combine your TV and digital campaigns?

Are you approaching OTT advertising in an effective and efficient way?

In ‘The New Rules of TV Advertising’ TOP Global CEO Ben Kaplan reveals how the evolution of TV impacts your advertising strategy and how it can be combined with digital ads to extend your reach and generate ROI.

Discover how to get maximum value for your media spend through optimized experiences and the development of a daypart strategy that can run ads at key moments throughout the day.

If you’re wanting to know the best approach to take to creating a TV ad and the most efficient way to activate the target audience, then this is the webinar for you.

Wednesday, November 25, 2020 3:00 PM to 4:00 PM EST 2:00 PM to 3:00 PM CST 12:00 PM to 1:00 PM PST 60 minutes

As TV evolves, is your advertising strategy evolving with it?

Are the impressions you’re getting from your TV budget optimized for maximum ROI?

Do you have the right measurement and tracking in place to effectively combine your TV and digital campaigns?

Are you approaching OTT advertising in an effective and efficient way?

In ‘The New Rules of TV Advertising’ TOP Global CEO Ben Kaplan reveals how the evolution of TV impacts your advertising strategy and how it can be combined with digital ads to extend your reach and generate ROI.

Discover how to get maximum value for your media spend through optimized experiences and the development of a daypart strategy that can run ads at key moments throughout the day.

If you’re wanting to know the best approach to take to creating a TV ad and the most efficient way to activate the target audience, then this is the webinar for you.

What you’ll learn

  • How to target audiences in real time with addressable OTT TV advertising
  • How to use data to generate hyper-targeted ads
  • How to use a daypart strategy to increase ROI
  • How to use digital as a cost-effective testing ground for more expensive TV ad buys

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, November 25, 2020

The New Rules of TV Advertising

By Ben Kaplan, CEO @ TOP Agency