• 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, October 8, 2020

The New Rules of Sponsorship Marketing

By Ben Kaplan, CEO @ TOP Agency

About us.

How do you navigate sponsorship marketing during the pandemic? Are your sponsorship decisions maximizing potential returns? Should you consider tweaking how you measure and track your annual and seasonal sponsorship initiatives?

In this dynamic webinar, TOP Global CEO Ben Kaplan will exhibit his unique "value first" approach to evaluating sponsorships — demonstrating real-life examples from brands who are updating and evolving their successful sponsorship marketing strategies.

Thursday, October 8, 2020 4:00 PM to 5:00 PM EDT 3:00 PM to 4:00 PM CDT 1:00 PM to 2:00 PM PDT 60 minutes

How do you navigate sponsorship marketing during the pandemic? Are your sponsorship decisions maximizing potential returns? Should you consider tweaking how you measure and track your annual and seasonal sponsorship initiatives?

In this dynamic webinar, TOP Global CEO Ben Kaplan will exhibit his unique "value first" approach to evaluating sponsorships — demonstrating real-life examples from brands who are updating and evolving their successful sponsorship marketing strategies.

What you’ll learn

  • New ways to analyze, optimize, activate, and measure a sponsorship marketing plan
  • How to locate the ownable “white space” and exploit it to drive more ROI
  • How to use a "value-first" approach to evaluating sponsorships
  • How to develop your own tiered sponsorship packages that attract big brands
  • How to define new high-value sponsorship benefits
  • How to leverage market research for a more effective sponsorship strategy
  • How to cut through the marketing noise and connect to human emotion
  • How to evaluate sponsorship of a virtual event
  • New ways to integrate sponsorship marketing with influencer and celebrity marketing

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, October 8, 2020

The New Rules of Sponsorship Marketing

By Ben Kaplan, CEO @ TOP Agency