• 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, July 30, 2020

The New Rules of Social Media

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Social Media

Social Media received 13% of global ad spend in 2019, but how do you ensure that the budgets are being invested wisely? How do you ensure your strategy delivers real business impact and not just impressive vanity metrics?

In this webinar TOP Global CEO Ben Kaplan shows why now is the time to re-evaluate your social media strategy and how, with a refreshed approach, you can maximize your return on both your organic and paid activity.

Thursday, July 30, 2020 4:00 PM to 5:00 PM EDT 3:00 PM to 4:00 PM CDT 1:00 PM to 2:00 PM PDT 60 minutes

Social Media received 13% of global ad spend in 2019, but how do you ensure that the budgets are being invested wisely? How do you ensure your strategy delivers real business impact and not just impressive vanity metrics?

In this webinar TOP Global CEO Ben Kaplan shows why now is the time to re-evaluate your social media strategy and how, with a refreshed approach, you can maximize your return on both your organic and paid activity.

What you’ll learn

  • Don’t pay for reach, pay to seed virality
  • Creating a snowball effect with your content strategy
  • Leveraging timely moments to drive action
  • Creating stackable content to maximize efficiency and returns
  • How to ensure your content passes the ‘Viral Litmus Test’

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, July 30, 2020

The New Rules of Social Media

By Ben Kaplan, CEO @ TOP Agency