• 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, November 18, 2020

The New Rules of Shopper Marketing

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Shopper Marketing

How To Adapt Your Shopper Marketing Strategy to a Post-Pandemic World

What can you do to drive sales during the holiday period?

What if you could improve the connection between your online and offline marketing?

Is there a better way to test, track, and improve on your ability to impact the decisions shoppers take?

In ‘The New Rules of Shopper Marketing’ TOP Global CEO Ben Kaplan reveals how to adapt to changing consumption patterns as a result of Covid-19 — plus the latest technological and cultural changes that will impact how brands engage consumers and customers at the point of purchase.

Kaplan will also explore how to extend key drive periods, convert shoppers online by activating key emotions, retarget on multiple platforms for true omnichannel marketing, and utilize social selling to provide social proof and validate product claims.

Learn how to coordinate your digital and offline marketing with better tracking to create a measurable impact at each stage of the consumer journey. Kaplan will take you through some of his latest shopper marketing blueprints and demonstrate how online and offline brands are activating shoppers at higher rates of conversion than ever before.

Wednesday, November 18, 2020 3:00 PM to 4:00 PM EST 2:00 PM to 3:00 PM CST 12:00 PM to 1:00 PM PST 60 minutes

What can you do to drive sales during the holiday period?

What if you could improve the connection between your online and offline marketing?

Is there a better way to test, track, and improve on your ability to impact the decisions shoppers take?

In ‘The New Rules of Shopper Marketing’ TOP Global CEO Ben Kaplan reveals how to adapt to changing consumption patterns as a result of Covid-19 — plus the latest technological and cultural changes that will impact how brands engage consumers and customers at the point of purchase.

Kaplan will also explore how to extend key drive periods, convert shoppers online by activating key emotions, retarget on multiple platforms for true omnichannel marketing, and utilize social selling to provide social proof and validate product claims.

Learn how to coordinate your digital and offline marketing with better tracking to create a measurable impact at each stage of the consumer journey. Kaplan will take you through some of his latest shopper marketing blueprints and demonstrate how online and offline brands are activating shoppers at higher rates of conversion than ever before.

What you’ll learn

  • How to use calendar-based marketing to drive sales during the holiday period
  • How to use data for improved measurement and tracking
  • How to merge your in-store and digital strategies for maximum ROI
  • How to create simplified shopper experiences through personalization
  • How to evolve you strategy to changing consumption patterns
  • How to use market research to find new audiences and markets

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, November 18, 2020

The New Rules of Shopper Marketing

By Ben Kaplan, CEO @ TOP Agency