• 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, December 16, 2020

The New Rules of RFPs

By Ben Kaplan, CEO @ TOP Agency

The New Rules of RFPs

Get your Request For Proposals right and productive relationships will follow

Are you choosing the right firms to participate in your Request For Proposals (RFPs)?

Are your RFPs inspiring the most relevant agencies and vendors to invest their time and resources?

Will your written document allow the best agencies to shine?

Are you evaluating and scoring your RFPs in an optimized way?

In ‘The New Rules of RFPs’ TOP Global CEO Ben Kaplan reveals how the modern RFP has changed in form and function, highlighting 7 key insights for your next RFP and how to successfully implement them in any private, public, or non-profit organization.

Correctly managing the RFP process is the key to forming successful and impactful partnerships that add value. If you want to ensure a good fit between vendor and client, you need to get the RFP right.

If you have an RFP to issue soon for 2021 — or if your department regularly writes RFPs and wants to improve the relevance, volume, and quality of respondents — then this is the webinar for you.

Wednesday, December 16, 2020 3:00 PM to 4:00 PM EST 2:00 PM to 3:00 PM CST 12:00 PM to 1:00 PM PST 60 minutes

Are you choosing the right firms to participate in your Request For Proposals (RFPs)?

Are your RFPs inspiring the most relevant agencies and vendors to invest their time and resources?

Will your written document allow the best agencies to shine?

Are you evaluating and scoring your RFPs in an optimized way?

In ‘The New Rules of RFPs’ TOP Global CEO Ben Kaplan reveals how the modern RFP has changed in form and function, highlighting 7 key insights for your next RFP and how to successfully implement them in any private, public, or non-profit organization.

Correctly managing the RFP process is the key to forming successful and impactful partnerships that add value. If you want to ensure a good fit between vendor and client, you need to get the RFP right.

If you have an RFP to issue soon for 2021 — or if your department regularly writes RFPs and wants to improve the relevance, volume, and quality of respondents — then this is the webinar for you.

What you’ll learn

  • Understanding the hidden considerations of any RFP
  • How to source new agencies and vendors to apply
  • How to narrow down your list of participants
  • How to evaluate participating firms beyond traditional scorecards
  • How to write a RPF document that is fair yet thought-provoking
  • How to decide what information you should and shouldn’t include in the RFP

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, December 16, 2020

The New Rules of RFPs

By Ben Kaplan, CEO @ TOP Agency