• 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Thursday, February 11, 2021

The New Rules of Reddit for Viral Marketing

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Reddit for Viral Marketing

The online campaign which led to a surge in GameStop’s stock value was a great example of Reddit’s power to activate viral marketing campaigns and deliver extraordinary results.

While the GameStop story understandably grabbed the headlines, the power of Reddit comes as no surprise to those who have been utilizing the platform for viral marketing campaigns in recent times.

One-third of all viral video content gets its start on Reddit. It’s an underused resource that offers the potential to reach millions of people without spending a penny, you just need to know the rules of the platform.

When you visit Reddit, you’re not visiting just one place. Each forum operates under a different set of rules and you must learn how to adapt to the culture for your content to spread.

In this webinar, TOP Global CEO Ben Kaplan explores the rules for going viral on Reddit using real-life case studies that showcase the tactics, how to apply them, and how they can fit into your broader viral marketing campaign.

If you’re a brand, non-profit, cause, or government and want to learn about how to leverage one of the most rewarding opportunities open to viral marketers to spread ideas more quickly, then this is the webinar for you.

Thursday, February 11, 2021 3:00 PM to 4:00 PM EST 2:00 PM to 3:00 PM CST 12:00 PM to 1:00 PM PST 60 minutes

The online campaign which led to a surge in GameStop’s stock value was a great example of Reddit’s power to activate viral marketing campaigns and deliver extraordinary results.

While the GameStop story understandably grabbed the headlines, the power of Reddit comes as no surprise to those who have been utilizing the platform for viral marketing campaigns in recent times.

One-third of all viral video content gets its start on Reddit. It’s an underused resource that offers the potential to reach millions of people without spending a penny, you just need to know the rules of the platform.

When you visit Reddit, you’re not visiting just one place. Each forum operates under a different set of rules and you must learn how to adapt to the culture for your content to spread.

In this webinar, TOP Global CEO Ben Kaplan explores the rules for going viral on Reddit using real-life case studies that showcase the tactics, how to apply them, and how they can fit into your broader viral marketing campaign.

If you’re a brand, non-profit, cause, or government and want to learn about how to leverage one of the most rewarding opportunities open to viral marketers to spread ideas more quickly, then this is the webinar for you.

What you’ll learn

  • How to gain maximum visibility for your post in the first 10 minutes
  • How to use community context to make your post go viral
  • The best practices to follow that will increase your viral velocity
  • How to nurture your profile to gain long term rewards from the community
  • How to remain relevant with every post, regardless of how niche the topic is
  • How Reddit fits into a broader viral marketing campaign that leverages PR, social media, and influencer marketing
  • How to understand each forum, known as a subreddit, and the different ways in which they operate

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Thursday, February 11, 2021

The New Rules of Reddit for Viral Marketing

By Ben Kaplan, CEO @ TOP Agency