• 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, January 6, 2021

The New Rules of PR

By Ben Kaplan, CEO @ TOP Agency

The New Rules of PR

You have a huge opportunity to use PR to drive gains in awareness for your product, brand, company, or cause. But are you navigating the landscape effectively?

The rules of PR are changing. You can leverage breaking news and the trending social conversation in increasingly agile ways. With these new methods comes the potential for huge levels of success.

During this webinar, TOP Global CEO Ben Kaplan will draw upon real-life examples so that you can see the methods below being put into practice by some of the most successful campaigns in recent history

Wednesday, January 6, 2021 3:00 PM to 4:00 PM EST 2:00 PM to 3:00 PM CST 12:00 PM to 1:00 PM PST 60 minutes

You have a huge opportunity to use PR to drive gains in awareness for your product, brand, company, or cause. But are you navigating the landscape effectively?

The rules of PR are changing. You can leverage breaking news and the trending social conversation in increasingly agile ways. With these new methods comes the potential for huge levels of success.

During this webinar, TOP Global CEO Ben Kaplan will draw upon real-life examples so that you can see the methods below being put into practice by some of the most successful campaigns in recent history

What you’ll learn

  • How to create newsworthiness with data
  • How to use A/B testing to maximize results
  • How to get mindshare with the most important journalists
  • How to use a competitor’s coverage to your advantage
  • How to ensure you’re maximizing your approach with each story
  • How to optimize your pitch time dramatically increase response rates
  • How to ensure that your messaging has viral potential

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, January 6, 2021

The New Rules of PR

By Ben Kaplan, CEO @ TOP Agency