• 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, May 19, 2021

The New Rules of PR for Product Launches

By Ben Kaplan, CEO @ TOP Agency

The New Rules of PR for Product Launches

How to use PR to drive awareness and sales of a new product

Are you struggling to make your new product relevant and newsworthy?

Have you failed to establish a genuine need for your product?

Are you telling the right stories around your product that will create a market buzz?

A well-crafted product launch does much more than just launch the product, it launches ideas, thought leaders, and data with it, creating a more important, relevant, and timely campaign that drives sales.

A successful PR campaign for a product launch will be focusing on establishing the need for the product long before the launch date, mapping out multiple points of entry for each target customer persona, with key milestones identified leading up to and beyond the big launch.

In this webinar, TOP Global CEO Ben Kaplan will explain how to maximize your product’s potential in your PR campaign. Showing examples from successful product launches he’s delivered in the past, Kaplan will deliver an interactive session, complete with a step-by-step guide on the best practices to follow for your own product launches.

Wednesday, May 19, 2021 3:00 PM to 4:00 PM EDT 2:00 PM to 3:00 PM CDT 12:00 PM to 1:00 PM PDT 60 minutes

Are you struggling to make your new product relevant and newsworthy?

Have you failed to establish a genuine need for your product?

Are you telling the right stories around your product that will create a market buzz?

A well-crafted product launch does much more than just launch the product, it launches ideas, thought leaders, and data with it, creating a more important, relevant, and timely campaign that drives sales.

A successful PR campaign for a product launch will be focusing on establishing the need for the product long before the launch date, mapping out multiple points of entry for each target customer persona, with key milestones identified leading up to and beyond the big launch.

In this webinar, TOP Global CEO Ben Kaplan will explain how to maximize your product’s potential in your PR campaign. Showing examples from successful product launches he’s delivered in the past, Kaplan will deliver an interactive session, complete with a step-by-step guide on the best practices to follow for your own product launches.

What you’ll learn

  • How to establish the need for your product in anticipation of your launch
  • How to leverage the successes of similar products when planning your PR campaign
  • How to create multiple entry points for people that have different interests
  • How to frame your messaging so that it has a significant impact
  • How to maintain your campaign’s success beyond the initial launch phase
  • How to make your founder’s story a driving force of the launch campaign
  • How to integrate your PR with other marketing disciplines for amplified results
  • How to measure your campaign so that learnings can easily be carried into the future
  • How to build momentum from the launch of the campaign

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, May 19, 2021

The New Rules of PR for Product Launches

By Ben Kaplan, CEO @ TOP Agency