• 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, June 2, 2021

The New Rules of PR for Fundraising Announcements

By Ben Kaplan, CEO @ TOP Agency

The New Rules of PR for Fundraising Announcements

How to maximize media coverage from this important business milestone

Have you been struggling to get the desired coverage from your fundraising round?

Are you framing your messaging in a way that achieves your strategic objectives?

Are you building relationships with the journalists that matter?

A fundraising round is a key milestone for any business and an effective PR campaign can turn it from a discrete event into a whole series of stories that relevant publications will cover on a regular basis.

Whether you’re looking to manage the perception of your company to influence its valuation, strategically position it into new markets or locations, or establish a pattern of regular coverage from key journalists, all of this is possible with a well-thought-out campaign.

In this webinar, TOP Global CEO Ben Kaplan will be revealing his personal library of tricks, tips, and techniques built up during a decade of crafting and overseeing PR campaigns for fundraising rounds. Demonstrating content blueprints that have proven to be successful time and again, Kaplan’s presentation will give you actionable insights that you can apply to your own or your client’s business.

Wednesday, June 2, 2021 3:00 PM to 4:00 PM EDT 2:00 PM to 3:00 PM CDT 12:00 PM to 1:00 PM PDT 60 minutes

Have you been struggling to get the desired coverage from your fundraising round?

Are you framing your messaging in a way that achieves your strategic objectives?

Are you building relationships with the journalists that matter?

A fundraising round is a key milestone for any business and an effective PR campaign can turn it from a discrete event into a whole series of stories that relevant publications will cover on a regular basis.

Whether you’re looking to manage the perception of your company to influence its valuation, strategically position it into new markets or locations, or establish a pattern of regular coverage from key journalists, all of this is possible with a well-thought-out campaign.

In this webinar, TOP Global CEO Ben Kaplan will be revealing his personal library of tricks, tips, and techniques built up during a decade of crafting and overseeing PR campaigns for fundraising rounds. Demonstrating content blueprints that have proven to be successful time and again, Kaplan’s presentation will give you actionable insights that you can apply to your own or your client’s business.

What you’ll learn

  • How to build up interest in your fundraising round before it actually happens
  • How to use the fundraising round as a means to get more interest and coverage in your company
  • How to introduce multiple milestones that will keep journalists interested
  • How to use data to provide strategic context for your funding round
  • How to implement content blueprints to receive more coverage
  • How to use a rapid response framework to amplify the coverage of your fundraising round
  • How to frame your messaging to achieve your strategic objectives
  • How to use the fundraising round to build relationships with journalists that matter
  • How to adapt your strategy according to whether it’s Series A, B, C, or D round

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, June 2, 2021

The New Rules of PR for Fundraising Announcements

By Ben Kaplan, CEO @ TOP Agency