• 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, March 31, 2021

The New Rules of Millennial + Generation Z Marketing

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Millennial + Generation Z Marketing

How to get emerging generations to laugh, share, and buy

Do you want to more effectively market to Millennials and Generation Z?

Do you know how these two generations are similar yet vastly different — including their top concerns, views on life, aspirations, and response to marketing?

Are you leveraging the right channels to reach these two key generations — including PR, influencer marketing, digital, and social media?

In this webinar, TOP Global CEO Ben Kaplan will discuss how the COVID-19 pandemic has impacted the behavioral patterns and perceptions of Millennials and Generation Z and will demonstrate the best and the worst of recent brand and startup campaigns that target them.

Kaplan will discuss the new trends that have been emerging — including the rejection of brand neutrality on social issues — as well as numerous tips, tricks, and techniques that can be applied to your own campaigns to extract maximum ROI throughout the consumer or customer decision journey.

Does your brand need to have a compelling presence on Instagram, Snapchat, Pinterest, or TikTok?

We've got the answer.

Wednesday, March 31, 2021 3:00 PM to 4:00 PM EDT 2:00 PM to 3:00 PM CDT 12:00 PM to 1:00 PM PDT 60 minutes

Do you want to more effectively market to Millennials and Generation Z?

Do you know how these two generations are similar yet vastly different — including their top concerns, views on life, aspirations, and response to marketing?

Are you leveraging the right channels to reach these two key generations — including PR, influencer marketing, digital, and social media?

In this webinar, TOP Global CEO Ben Kaplan will discuss how the COVID-19 pandemic has impacted the behavioral patterns and perceptions of Millennials and Generation Z and will demonstrate the best and the worst of recent brand and startup campaigns that target them.

Kaplan will discuss the new trends that have been emerging — including the rejection of brand neutrality on social issues — as well as numerous tips, tricks, and techniques that can be applied to your own campaigns to extract maximum ROI throughout the consumer or customer decision journey.

Does your brand need to have a compelling presence on Instagram, Snapchat, Pinterest, or TikTok?

We've got the answer.

What you’ll learn

  • How to implement different strategies for the different generational sub-categories
  • How to effectively communicate a positive social footprint that is pivotal to these generations
  • How to leverage proven marketing blueprints for Millennials and Generation Z
  • How to cut through the noise on social and grab their attention by being simple, surprising, and significant
  • How to create a tiered influencer strategy that spends your budget wisely and carries maximum impact
  • How to make your paid media spend more effective by focusing on shared experiences

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, March 31, 2021

The New Rules of Millennial + Generation Z Marketing

By Ben Kaplan, CEO @ TOP Agency