• 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, September 3, 2020

The New Rules of Market Research

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Market Research

Modern market research techniques can not only provide powerful business insights but it can also supercharge your earned media and content marketing efforts. But are you leveraging everything that market research can do for you?

New market research techniques, technology, and tools have transformed the industry in recent years. Now you can work at lightning speed, produce insights to piggyback on breaking news and trends, and even conduct in-house research that you previously needed to outsource to external teams.

During this interactive webinar, TOP Agency CEO Ben Kaplan will be discussing how his market research agency TOP Data has been using these innovative new methods for PR and marketing purposes and seeing huge successes.

Thursday, September 3, 2020 4:00 PM to 5:00 PM EDT 3:00 PM to 4:00 PM CDT 1:00 PM to 2:00 PM PDT 60 minutes

Modern market research techniques can not only provide powerful business insights but it can also supercharge your earned media and content marketing efforts. But are you leveraging everything that market research can do for you?

New market research techniques, technology, and tools have transformed the industry in recent years. Now you can work at lightning speed, produce insights to piggyback on breaking news and trends, and even conduct in-house research that you previously needed to outsource to external teams.

During this interactive webinar, TOP Agency CEO Ben Kaplan will be discussing how his market research agency TOP Data has been using these innovative new methods for PR and marketing purposes and seeing huge successes.

What you’ll learn

  • How to know when to use surveys, focus groups, social listening, and mass media listening
  • How to use market research at each phase of the consumer decision journey
  • How to package data for PR purposes to drive awareness of your brand
  • How to segment data to align with potential media verticals
  • How to use market research as a source for content marketing
  • How to use publicly available data sources and data sets to make your own original research
  • How to apply different data blueprints depending on your research and data needs
  • How to make it easier to pull data from within your own company by putting in place the structure from the beginning

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, September 3, 2020

The New Rules of Market Research

By Ben Kaplan, CEO @ TOP Agency