• 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, July 23, 2020

The New Rules of Influencer Marketing

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Influencer Marketing

Influencer marketing consistently converts at a higher rate than traditional advertising. But how do you know which influencers can deliver real business results rather than just vanity metrics?

In this dynamic presentation updated for the COVID-19 pandemic, TOP Global CEO Ben Kaplan shows why now is the time to utilize both organic and paid influencers — and leverage the connection they already have with their audience — to drive brand awareness, consideration, and purchase.

Did you know that 31% of consumers have purchased a product or service after seeing an influencer use it?

Thursday, July 23, 2020 4:00 PM to 5:00 PM EDT 3:00 PM to 4:00 PM CDT 1:00 PM to 2:00 PM PDT 60 minutes

Influencer marketing consistently converts at a higher rate than traditional advertising. But how do you know which influencers can deliver real business results rather than just vanity metrics?

In this dynamic presentation updated for the COVID-19 pandemic, TOP Global CEO Ben Kaplan shows why now is the time to utilize both organic and paid influencers — and leverage the connection they already have with their audience — to drive brand awareness, consideration, and purchase.

Did you know that 31% of consumers have purchased a product or service after seeing an influencer use it?

What you’ll learn

  • How to score potential influencers against key objectives
  • How to structure an influencer campaign for more ROI
  • Why the pandemic has made influencers more open to new creative kinds of brand deals
  • Why influencer marketing is a team sport
  • How to layer multiple influencer tiers in one campaign
  • How to scale an influencer relationship program
  • How to use data to deliver real value to influencers
  • How to leverage influencer blueprints for creative content
  • How to measure results and reward performance

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, July 23, 2020

The New Rules of Influencer Marketing

By Ben Kaplan, CEO @ TOP Agency