• 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, February 3, 2021

The New Rules of Influencer Marketing

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Influencer Marketing

Influencer marketing consistently converts at a higher rate than traditional advertising. But how do you know which influencers can deliver real business results rather than just vanity metrics?

In this dynamic presentation updated for the COVID-19 pandemic, TOP Global CEO Ben Kaplan shows why now is the time to utilize both organic and paid influencers — and leverage the connection they already have with their audience — to drive brand awareness, consideration, and purchase.

Did you know that 31% of consumers have purchased a product or service after seeing an influencer use it? We’ll also examine some of the most successful influencer marketing campaigns in recent memory that have leveraged these new rules and made a huge impact because of it.

Wednesday, February 3, 2021 3:00 PM to 4:00 PM EST 2:00 PM to 3:00 PM CST 12:00 PM to 1:00 PM PST 60 minutes

Influencer marketing consistently converts at a higher rate than traditional advertising. But how do you know which influencers can deliver real business results rather than just vanity metrics?

In this dynamic presentation updated for the COVID-19 pandemic, TOP Global CEO Ben Kaplan shows why now is the time to utilize both organic and paid influencers — and leverage the connection they already have with their audience — to drive brand awareness, consideration, and purchase.

Did you know that 31% of consumers have purchased a product or service after seeing an influencer use it? We’ll also examine some of the most successful influencer marketing campaigns in recent memory that have leveraged these new rules and made a huge impact because of it.

What you’ll learn

  • How to score potential influencers against key objectives
  • How to structure an influencer campaign for more ROI
  • Why the pandemic has made influencers more open to new creative kinds of brand deals
  • Why influencer marketing is a team sport
  • How to layer multiple influencer tiers in one campaign
  • How to scale an influencer relationship program
  • How to use data to deliver real value to influencers
  • How to leverage influencer blueprints for creative content
  • How to measure results and reward performance

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, February 3, 2021

The New Rules of Influencer Marketing

By Ben Kaplan, CEO @ TOP Agency