• 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, December 23, 2020

The New Rules of Event Marketing

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Event Marketing

Creating events that amplify your brand in a post-pandemic world

Have you effectively adapted your event marketing strategy in light of the pandemic?

Do you have the right ingredients to make your event go viral?

Are you pursuing new opportunities that go beyond the traditional trade show circuit?

In ‘The New Rules of Event Marketing’ TOP Global CEO Ben Kaplan delivers 7 new ways to engage with your B2B or B2C audience. His innovative methods are proven to increase your business metrics with experiential events that are fully optimized for success.

If you need event marketing to drive awareness, deliver leads, or enhance your brand, then this is the webinar for you.

Wednesday, December 23, 2020 3:00 PM to 4:00 PM EST 2:00 PM to 3:00 PM CST 12:00 PM to 1:00 PM PST 60 minutes

Have you effectively adapted your event marketing strategy in light of the pandemic?

Do you have the right ingredients to make your event go viral?

Are you pursuing new opportunities that go beyond the traditional trade show circuit?

In ‘The New Rules of Event Marketing’ TOP Global CEO Ben Kaplan delivers 7 new ways to engage with your B2B or B2C audience. His innovative methods are proven to increase your business metrics with experiential events that are fully optimized for success.

If you need event marketing to drive awareness, deliver leads, or enhance your brand, then this is the webinar for you.

What you’ll learn

  • How to adapt your offline events to an online world and get 3X ROI
  • How to test and optimize event messaging
  • How to build buzz with a strategic rollout
  • How to tell stories via events that activate key emotions
  • How to use data to measure the impact of each experience
  • The 4 key criteria to use when evaluating influencers for your event
  • How to build strategic context around your event
  • How to leverage a post-event strategy for maximum lead generation

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, December 23, 2020

The New Rules of Event Marketing

By Ben Kaplan, CEO @ TOP Agency