• 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, November 4, 2020

The New Rules of Employee Engagement

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Employee Engagement

Ensure Your Team Are Fully Connected

How can you help your team stay better connected during the pandemic?

Are there new communication channels that you should be using to align a suddenly remote workforce?

What can the C-suite, internal communications team, or individual managers do to foster greater trust and support their employees during this time of massive stress and anxiety?

In The New Rules of Employee Engagement, TOP Global CEO Ben Kaplan will explore how the pandemic is accelerating many of the employee engagement trends that were already changing the way companies build trust, monitor performance, strengthen social cohesion, and bolster individual purpose.

Demonstrating his unique "outside-in" approach to employee engagement, Kaplan will show you how to ensure senior leaders and employees truly understand each other—not just at a surface level but at an emotional level, too.

Kaplan will also address practical topics such as how to customize e-learning and training for the work-from-home environment, how to take a multi-channel approach to internal communications based on "pillar" content, and how to leverage data and insights to track employee engagement even in a flexible work environment.

Wednesday, November 4, 2020 3:00 PM to 4:00 PM EST 2:00 PM to 3:00 PM CST 12:00 PM to 1:00 PM PST 60 minutes

How can you help your team stay better connected during the pandemic?

Are there new communication channels that you should be using to align a suddenly remote workforce?

What can the C-suite, internal communications team, or individual managers do to foster greater trust and support their employees during this time of massive stress and anxiety?

In The New Rules of Employee Engagement, TOP Global CEO Ben Kaplan will explore how the pandemic is accelerating many of the employee engagement trends that were already changing the way companies build trust, monitor performance, strengthen social cohesion, and bolster individual purpose.

Demonstrating his unique "outside-in" approach to employee engagement, Kaplan will show you how to ensure senior leaders and employees truly understand each other—not just at a surface level but at an emotional level, too.

Kaplan will also address practical topics such as how to customize e-learning and training for the work-from-home environment, how to take a multi-channel approach to internal communications based on "pillar" content, and how to leverage data and insights to track employee engagement even in a flexible work environment.

What you’ll learn

  • How to find the optimal cadence for internal communications during the pandemic
  • How to best balance praise and constructive criticism for remote workers
  • How to leverage both synchronous and asynchronous communications
  • How to develop an internal "stackable content" communications plan
  • How to best conduct an internal communications audit
  • How to best communicate change in your business and get team "buy in"
  • How to create a high-performance culture even when working at home
  • How to brand your organization as a great place to work during the pandemic
  • How to turn every employee into a spokesperson or brand advocate

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, November 4, 2020

The New Rules of Employee Engagement

By Ben Kaplan, CEO @ TOP Agency